Today, it’s okay to look up brands or search people online—it’s not creepy. Nowadays, searching for someone’s name on Google is just a way to learn more about them. That’s why using social media to show who you are is essential. Whether you’re a professional, a business owner, or someone who wants to share ideas, having an excellent social media presence is vital. But it’s not just about putting your resume on LinkedIn; you need a plan to make your brand stand out and follow the steps to build a personal brand on social media. Most professionals are too busy to do this alone.
Personal Branding Tips
Let’s read about some of the personal branding tips;
-
Find out brand goals
First, think about what you want your brand to be. Ask yourself:
- Why do I want to be on social media?
- What am I good at?
- How do I want to come across?
- Who am I trying to reach?
- What do I want people to feel or do when they see my posts?
- Where do I want my brand to go?
- What can I offer to my audience?
Answering these questions is the first step in using social media to build your brand. It’s like making a plan that covers who you are, what you want, and how you want to sound. This helps you decide what to talk about and who you’re talking to. Your goals for your brand might be different from your job or what your company does.
-
Creating a Plan
First, you need a plan for building a personal brand on social media—just like any marketing plan. First, set clear goals for what you want to achieve. Then, pick the platforms where you want to be seen. For instance:
- Facebook: Good for reaching lots of people.
- Twitter: Great for sharing your thoughts.
- YouTube: Perfect for posting informative videos.
- Instagram: It is fun and visual and great for connecting.
- LinkedIn: LinkedIn is more professional and suitable for building networks.
- TikTok: Fun and lively, but needs interactive content.
- Clubhouse: All about audio, good for speaking up.
- Pinterest: Ideal for sharing finished work and inspiration.
You don’t have to be on all of them—pick the ones that fit your goals. Your plan will help you decide. Depending on the platform, you can interact as a profile or a page. Pages often reach more people, while profiles have fewer interactions.
-
Update and Optimize Social Media Accounts
It’s time to create and optimize your profiles after choosing the social media platforms you want to use. Use a consistent handle that includes your name for easy recognition. Fill out your bio and profile descriptions with detailed information about your work, achievements, and current projects.
To grow your brand, start by connecting with your existing network. Most social media platforms let you invite contacts to follow or connect with you. Regularly update your profiles with new pictures, information, and project updates. Ensure the links to your work are always up-to-date to keep your profile relevant and trustworthy.
-
Develop Content for Each Social Media Network
The next step is to create a content strategy for your social media. Plan a monthly calendar with at least three original posts each week. Talk about current topics in your field at least twice a week. Your brand page should reflect your identity, so share your thoughts and achievements.
Your followers want to hear from you, so creating engaging and relatable content is essential. Customize your posts for each platform, making sure they are shareable. High-quality content, like funny videos, terrific quotes, and popular opinions, is often shared more, helping you gain followers and increase engagement. If you notice a drop in social media traffic, consistently create relevant content to keep your audience interested.
-
Create Unique, High-Value Content – Podcasts, Articles, Collaborations
Some social networks, like LinkedIn, let you share blogs on your profile. Writing blogs can show that you’re an expert on a topic. If your topic becomes popular, your blog might trend on that platform.
Podcasts are a great way to build your brand. Many people listen to podcasts while driving, working, or exercising. Share short podcast clips on all your social media profiles to attract more listeners.
Collaborations can also help grow your brand—partner with peers or influencers for live social media events. Host webinars or interviews with experts on platforms like Facebook to reach their audience and increase your following.
-
Stay Consistent with Your Brand Personality
Your personality is unique and should be consistent across all platforms. If you present a professional and technical persona on one platform, keep the same tone elsewhere. For example, if you position yourself as an advisor, don’t suddenly switch to comedy, as this can confuse your audience. Most self-help gurus keep a consistent image and tone across all platforms, giving their followers a cohesive experience.
-
Interact with Social Media Groups
Every social media platform has discussion groups on various topics. Joining these groups can increase your brand’s visibility. However, more than just joining is needed. To build your brand, actively participate in these groups. Share new content, comment, give advice, and start conversations to show your expertise. Engaging in these groups introduces your brand to new people and gives you fresh ideas and knowledge.
-
Engage with Your Followers and Social Connections
Great content leads to great conversations. Engaging in these conversations helps build your brand on social media. Use social media to interact with your followers, ask questions, and start exciting discussions.
Regularly reply to comments, both positive and negative. Since it’s your brand, you might get some opposing opinions. How you handle negative comments and challenging questions can affect your brand.
Your followers want to hear from you. Many people wish business leaders could talk about important issues. As an expert, you should respond to social issues and join in on various discussions.
-
Actively Build Connections to Grow Your Network
To build your brand on steps to creating a personal brand on social media, focus on growing your network. Tag other experts and peers in your field to make new connections and reach out to people outside your immediate network.
Send personalized connection requests when trying to grow your brand—for work, career opportunities, or collaborations. Briefly explain how connecting could be beneficial. If a senior person connects with you, follow them on all social networks to make your profile stand out.
Each platform has its influencers. Follow these influencers, connect with them, and start conversations. Engaging in these conversations makes your brand look real and helps you build genuine connections.
-
Seek Help from Social Media Marketing Professionals
Your work defines you as a business leader, celebrity, manager, or personality. Often, managing social media takes a backseat. While you can automate some processes, creating content and sharing opinions should come from you.
In the competitive business landscape, digital marketing training can boost your business. Finprov, a reputable institution known for its comprehensive accounting courses for graduates and seasoned professionals, offers a standout program: the PG Diploma in Digital Marketing & E-Commerce certification.
Our digital marketing institute in Ernakulam equips participants with the skills and knowledge to effectively use digital marketing strategies for business expansion. The curriculum covers crucial subjects such as understanding digital marketing dynamics, using Google tools for strategic marketing, executing digital advertising campaigns across diverse platforms, refining digital marketing methodologies, and mastering popular digital marketing tools and metrics.
By participating in this best digital marketing course in Kochi, individuals can cultivate essential proficiencies in email marketing, search engine marketing, social media marketing, search engine optimization, video marketing, and more.
