Knowing these differences helps you get more refined data to syndicate your content and standing unique in the market
To distinguish the strategies, we need to get a clearer picture of the planning and execution of marketing operations. Here, two of the most significant processes often used in B2B lead generation are contact validation and content syndication. Understanding their tips and toes helps marketers enhance their strategy.
To begin with these twin-like strategies, first, we need to understand their…
1. Purpose and Objective
i) Contact Validation:
Contact validation primarily aims to ensure the accuracy and validity of contact information in your database. This process involves verifying that email addresses, phone numbers and other contact details are correct and current.
The main objective is to maintain a clean, reliable database to maximize the effectiveness of communication efforts and reduce bounce rates.
ii) Content Syndication:
On the other hand, content syndication refers to providing your content across different platforms besides yours as well as third- party websites for reaching out more people.
The goal here is increasing brand visibility, generating leads and driving traffic back to your site. It’s a strategic approach that uses other platforms’ audiences to magnify your content reach.
2. Process and Methodology
i) Contact Validation:
The contact validation process has several steps such as syntax checking, domain validation and mailbox verification among others.
Additionally, advanced validation tools might verify contacts against databases for any discrepancies or outdated information. Its methodology focuses on actionable contacts facilitating effective communication between them.
ii) Content Syndication:
Content syndication entails re-posting your content on other people’s websites, blogs or platforms. This can be done either manually or by the use of syndication networks and tools that facilitate automatic processes.
It may include full-syndication or snippets plus links to the original sources. The methodology involves choosing relevant syndication partners and platforms in line with the target audience and content objectives.
3. Impact on Marketing Strategy
i) Contact Validation:
There are profound implications for marketing strategy from using contact validation process. Enhancing email deliverability, plummeting bounce rates, boosting engagement rates can be realized through correct contact data which result in more efficient and effective marketing campaigns where messages reach their intended targets.
In addition, a clean database will prevent being blacklisted as a spammer and help maintain a good sender reputation.
ii) Content Syndication:
Content syndication impacts on a marketing strategy since it enhances the coverage of your materials as well as broadening its base of users. Also it helps create brand awareness besides driving traffic to your website.
Furthermore, this type of content generation brings quality leads and improves SEO because it produces backlinks to your site. Thought leadership is supported by this approach and your brand will become an authority in your field.
“89% Of B2B marketers use content syndication as their primary strategic operation for lead gen operation”
4. Challenges and Considerations
i) Contact Validation:
Constantly updating the database is one of the recurring issues with regards to contact validation. The contacts can instantly become obsolete, so constant validation must be carried out for accurate data.
Moreover, one should also think of privacy matters concerning personal data of individuals as provided for under the GDPR that generally needs much care in handling contact information.
ii) Content Syndication:
Content duplication and SEO are challenges associated with content syndication. Duplicating content leads to negative impacts on search engine ranking and thus canonical tags need to be adopted or content must be syndicated avoiding any SEO penalties.
Lastly, selecting appropriate partners for syndicating is also pivotal to make sure that you get audience that suits your topic area while maintaining quality as well as context of it.
