Organic traffic is a signal of the health of your website and will likely help other KPIs to hit their targets too – relevant, quality content may be key to your Direct Traffic conversion rate bottoming out and an efficient SEO setup can lead to lower Bounce Rates (as an indicator of relevance and quality respectively).
Users who arrive from organic search tend to identify with the content beforehand – generating more loyal customers than what paid ads can bring you. Keywords and backlinks plays a big part in gaining organic traffic. Tools like Rank tracker plus will help the users to track both keywords and backlinks.
Boosts Conversion Rates
Pay-per-click campaigns can cost you more money and you will probably not get the conversions you are looking for. Organic traffic keeps feeding you visitors that are most likely interested in becoming one.
SEO growth is the inexpensive way to expand your business. Through technical improvements, keyword research, organic content creation and high-quality backlinks, you can increase organic search traffic over time.
Organic traffic puts your brand in front of people who have not heard about you – like someone performing Google searches for ‘how to install windows’ – who could eventually become loyal customers, and let your store build a relationship with them. Moreover, organic traffic is invaluable when scaling an e-commerce business – targeted ads can help to improve revenue for a specific demographic, but organic traffic that might reach more people is available via Google Search’s ‘People Also Ask’ sections.
Increases Customer Loyalty
Organic traffic is an extremely useful score for online-marketing endeavours since such users come from unpaid sources and actually boost customer loyalty and business results over long periods of time. Once users succumb to a website they found on an organic search request, they are likely to move further down the marketing funnel by reviewing the website on different social media platforms such as YouTube, TikTok and Facebook, eventually moving through them to consumer reviews on these same platforms and moving further down their funnel as well.
For organic search engine traffic, you need to focus on search engine optimisation (SEO), where you try to optimise your content, design and links for keywords related to user intent. This takes time and hard work to create high-quality content that aligns with user queries.
But it is worth putting time into SEO efforts because, if you do it right, it can be a very reliable and scalable path for traffic, without you having to spend huge amounts on advertising. Secondly, SEO can assist you with becoming a trusted place for users, which often can be a solid base for building a loyal customer base – for instance, your landscaping business becoming the go-to destination when people type ‘landscapers near me’ in the search, or a website that reviews tech products being turned into the go-to in a popular niche.
Increases Revenue
Organic search traffic remains one of the least expensive ways to attract visitors to your website and earn a new customer’s trust – an opportunity to build your brand while increasing an existing trust cache.
Organic traffic likewise boosts your site revenue, since organic searchers are more likely to make purchases on sites at the top of the search results for keywords that they have entered. Also, good, high-quality, relevant organic traffic leads to lower bounce rates (users staying longer on your site, viewing more pages).
Making your site SEO-friendly involves doing keyword research and writing original content. Use Google Analytics to monitor your organic traffic: if it has dropped, it may be time to tweak your SEO strategy; online traffic must grow organically in 2024!
Increases Brand Awareness
And if traffic is the currency of digital marketing, generating ‘organic’ traffic is, because it is free, probably the single best organic way of branding your business.
Visitors arriving or sourced from the organic traffic typically have searched for specific keywords or search terms associated with your business offerings in Google, Bing or Yahoo to find your website. Once they arrive, they are typically more interested in your business offerings and usually stay longer and may even recommend your business to others.
