Did you know that Instagram is a powerhouse in the UK, being the second most used social network , with an impressive base of 2 billion active users in our country? It is a platform that is constantly evolving and being up to date with the latest news is essential for entrepreneurs like you, who seek to stand out and engage their audience with quality content.
That’s why we’re here to keep you up to date on the latest news announced by Instagram. Some are already available in the UK, while others are still in the testing phase. But one thing is certain: understanding these new features is crucial to continue creating good content and connecting with your followers in innovative ways. For instagram growth visit this site: https://superviral.uk/
So, let’s explore what’s new on Instagram in 2024 and find out how to make the most of them to strengthen your online presence and boost your sales.
- New photo filters
- New story tool: ‘Your Turn’
- Sending “gifts”
- Tag someone even if the story has already been posted
- Dual camera
- Reel editing tools
- Ready-made editing templates for reels
- Read receipt in DMs
- Delete images from already published carousel
- AI-generated content
- Preview post in feed
New photo filters
After a period without updates, Instagram now presents a collection of 20 new filters to enhance your photos and make your publications even more captivating.
Resellers, this is a great opportunity to showcase your products in a visually engaging way. Explore the new filters to enhance the colors and details of your pieces, providing your followers with an even more engaging and inspiring experience.
New story tool: ‘Your Turn’
Among the various tools available to customize your stories, Instagram now features the ‘Your Turn’ sticker, allowing you to create your own trends. Simply access the stickers, select ‘Your Turn’ and customize it as desired (as shown in the image above). This way, anyone can use the sticker you created in their story.
This feature is great for promoting engagement with your target audience. Take advantage of it to create relevant content for your followers and encourage them to use your sticker. It’s a great way to strengthen your online community. Amazing, right?
Sending “gifts”
Just like TikTok’s live broadcasts, Instagram is now introducing ‘gifts’ to its platform. This new feature will allow your followers to send virtual gifts, which have a monetary value, during your content. So, this is an opportunity to monetize your Reels.
According to the Instagram Blog , followers and viewers will be able to send virtual gifts to content creators as a way to show appreciation for their work.
Tag someone even if the story has already been posted
Now, if you’ve published a story and forgotten to mention a profile, you no longer need to delete it to repost it with the tag. Instagram has introduced a new feature that allows you to add mentions to profiles in stories that have already been published, making it easier to correct any forgetfulness.
Just go to your already published story, click on the three dots on the right side and select ‘Add mentions’.
Dual camera
Now, just like on the social network BeReal, where it is possible to take photos using both the front and rear cameras, Instagram has also made this functionality available for use in its stories and reels.
To take advantage, simply access the story or reels option, click on the down arrow to access more options, select ‘Dual’ and capture your photo using both cameras simultaneously!
Reel editing tools
Say goodbye to switching between platforms! Now you can record and edit your reels directly on Instagram. Simply go to the ‘reels’ option, select ‘edit reels’ and explore the various editing tools available. You can adjust the speed, frames, add music, apply filters, effects and much more!
This is the perfect opportunity for you, the reseller, to take advantage of these tools and create even more engaging videos. After all, this type of content is known for generating high engagement and views on the platform!
Ready-made editing templates for reels
In addition to new, feature-rich editing tools, Instagram is introducing ready-made Reels editing templates, allowing you to save time thinking about how to edit your videos.
Although this feature is still in the testing phase, if you like a reel and find the ‘Use template’ option above the profile name, just click to access the ready-to-use edition.
Read receipt in DMs
Instagram is introducing a new feature that will let users know when their messages have been read. You can turn read receipts on or off.
While this feature is still in the testing phase, it’s important to stay tuned for its launch to ensure your customers don’t go unanswered in their DMs, as they will now know when their messages have been viewed.
Delete images from already published carousel
Another feature is coming to make your life easier! Now, you can select and delete photos from a carousel that has already been published.
AI-generated content
While Instagram is working on developing an AI-generated content detection tool to reduce the reach of identified posts, it is also incorporating this technology in a positive way into its platform, through a tool that will allow you to create backgrounds for your photos using artificial intelligence.
Therefore, the first tip is to be careful and not invest excessively in content with images produced by AI until there is an option to declare their use in posts. On the other hand, it will be interesting to take advantage of the future background creation tool to further enhance the photos of your pieces.
According to the information on how the tool works, if you want a nature filter, for example, you can simply describe the type of background you want and the artificial intelligence will take care of creating the corresponding image.
Preview post in feed
When you post a photo or carousel to your feed, you can now preview how it will look on your profile.
This feature is extremely useful for those who want to keep an organized feed, following a pattern of themes or colors.
To use this function, you just need to select the image you want to publish, click next and then ‘View preview’.
Did you like these new features? How about trying out new creations with the tools that are already available?
And don’t forget to take note of the ones that are yet to be released. These new features will be available to further enhance your content creation!
