1. Audit the Website
- Technical SEO: Start with a crawl audit using tools like Screaming Frog or Ahrefs. Check for issues like broken links, duplicate content, and page speed.
- Mobile Friendliness: Ensure the site is mobile-friendly. Google prioritizes mobile usability, so make sure pages are responsive.
- Core Web Vitals: Focus on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to improve user experience, which impacts rankings.
2. Keyword Research
- Primary Keywords: Identify core keywords based on the products/services or main offerings. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
- Long-Tail Keywords: Look for longer, more specific keywords relevant to your niche that have lower competition.
- Competitor Analysis: Analyze competitors’ keywords to find gaps or opportunities.
3. On-Page SEO
- Content Optimization: Ensure each page has optimized title tags, meta descriptions, and headings (H1, H2, etc.) using your targeted keywords.
- Image Alt Tags: Use descriptive alt tags for all images with relevant keywords.
- Internal Linking: Link between related pages to help Google understand the site structure and boost page authority.
4. Content Strategy
- Blog Content: Publish high-quality, keyword-focused blog posts regularly. Focus on both informational and transactional content.
- Evergreen Content: Create resource pages that provide lasting value, like guides, tutorials, or FAQs.
- User-Generated Content: Encourage reviews or testimonials, if relevant, as they can improve credibility and rankings.
5. Link Building
- Quality Backlinks: Reach out to industry-specific sites for guest posting opportunities. Aim for quality, relevant backlinks rather than quantity.
- Local SEO Links: If Finkiemufu serves local customers, get listed on local directories and Google My Business.
- Content Sharing: Share blog posts and content across social platforms to increase visibility and the chance of earning backlinks.
6. Tracking and Reporting
- Google Analytics: Set up and monitor Google Analytics to track organic traffic, user behavior, and conversion rates.
- Google Search Console: Use this tool to track keyword rankings, submit sitemaps, and monitor for indexing issues.
- KPIs: Set KPIs like organic traffic, keyword rankings, conversion rates, and bounce rate to measure progress.
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