Keap, formerly known as Infusionsoft, continues to be a popular CRM and marketing automation platform in 2024. Here’s a comprehensive review of its features, pros, cons, and pricing to help you decide if it’s the right tool for your business.
Features
1. CRM and Contact Management: Keap excels in contact management, storing all customer interactions and details in one place. This allows for quick reviews and easy access to contact history, which is essential for personalized customer service.
2. Automation: One of Keap’s strongest points is its automation capabilities. It allows users to automate repetitive tasks using “when-then” scenarios. You can automate follow-ups, deal management, and other manual processes with ease. The platform offers templates to simplify the setup of these automations.
3. Email Marketing: Keap offers robust email marketing tools, including a drag-and-drop email editor, customizable templates, and the ability to personalize emails. However, it lacks advanced A/B testing tools, which might be a drawback for some marketers.
4. Lead Scoring and E-commerce: Keap’s Max plan includes advanced lead scoring features that help prioritize potential customers based on their engagement levels. It also integrates invoicing and payment processing, supporting various payment methods like PayPal, Stripe, and Venmo.
5. Integrations: Keap integrates with over 2,500 applications through native integrations and Zapier. This makes it highly adaptable to various business needs, though it is noted that these integrations can be more expensive compared to other CRMs.
Pros
– User-Friendly: Keap is praised for its usability, with a straightforward setup process and helpful video tours for new users.
– Automation: Excellent automation features help save time and improve efficiency.
– Customer Support: Keap provides 24/7 chat support and a dedicated customer success manager, ensuring users get the help they need.
Cons
– Price: Keap’s pricing plans are relatively high, starting at $129 per month for the Pro plan and $199 per month for the Max plan. This makes it less affordable for smaller businesses.
– Interface: Some users have reported that Keap’s interface feels outdated and can occasionally be slow.
– Lack of Free Plan: Unlike some competitors, Keap does not offer a free-for-life plan, although it does provide a 14-day free trial.
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Pricing
Keap offers two main plans:
– Pro: $129 per month (billed annually) for 2 users and 1,500 contacts.
– Max: $199 per month (billed annually) for 3 users and 2,500 contacts. Additional user seats cost $29 per month.
Conclusion
Keap is a powerful CRM and marketing automation tool, especially suited for businesses that need robust automation and comprehensive contact management. Its higher price point and somewhat outdated interface might be drawbacks, but the extensive features and excellent customer support make it a strong contender in the CRM market. For businesses looking for an all-in-one solution, Keap is worth considering, though it’s advisable to take advantage of the 14-day free trial to see if it fits your specific needs.
