What is Competitor Keyword Analysis?
Competitor keyword analysis involves identifying the keywords your competitors are excelling with and using that information to create content that can outperform them in search engine result pages (SERPs). By understanding which keywords and phrases drive traffic to your competitors, you can tailor your strategies to better suit your audience and even enhance them. This gives you a competitive edge. This type of analysis often uses various data sets to provide insights into how well a particular website performs for different topics.
Just like overall competitor analysis, competitive keyword study assist you rank more, appeal more clients, and drive more adaptations. Once your strategy is wide-ranging, you’ll be able to answer queries like:
- What topics should my content marketing strategy cover?
- How can I strengthen my position with search engines considering what my competitors are doing?
- Who are my competitors, and how can I distinguish myself from them online?
- What important phrases should I focus on, and which ones are my competitors overlooking?
Competitor Analysis is Vital for Your Keywords?
Effective keyword research requires a thorough understanding of your brand identity, target market, and chosen industry. Competitor keyword analysis adds another tool to your arsenal for establishing your online presence. Understanding the competition for your keywords can help you gauge how challenging it will be to rank for certain terms and where to focus your efforts and resources.
A thorough approach to competitor keyword analysis will also highlight market opportunities. This allows you to identify high-intent keywords your competitors have yet to target. For instance, while everyone else focuses on global presence, you might become the leading expert in “local digital media marketing.”
How to Perform Competitor Keyword Analysis
To maximize the benefits of your target keywords, conduct a competitive analysis study if you’ve already completed your keyword research. You can perform competitor keyword analysis in five easy steps:
1. Identify Your Top Competitors
Identify your top competitors by understanding the Google searches your potential clients make. While many businesses offer similar goods or services, you need to pinpoint your top rivals for this exercise. Use competitor keyword analysis tools like:
- Ahrefs
- Semrush
2. Compile Competitor Keywords
Find the relationships your competitors rank for and outrank you. Assess how difficult it would be to surpass them. Use tools like:
- Keyword Planner
- Ubersuggest
- Answer the Public
- Spyfu
- Wordstream
3. Investigate Keyword Significance and Density
Examine the relevance of the compiled keywords to your business. Focus on keywords related to your products, services, and target market. Analyze each keyword’s density, which indicates how often people use that term in searches. Prioritize keywords with high search volumes for better traffic potential.
4. Evaluate Keyword Complexity and Competition
Consider a keyword’s attractiveness by looking at its search volume and competition. High competition can make it tough to rank for some keywords. Tools like Ahrefs and Moz provide keyword difficulty scores to help you balance accessibility and attainability.
5. Look Into Long-Tail Keywords
Long tail keywords are lengthy, more detailed idioms that reflect user resolved more relatively than complete keywords. They frequently face less competition, present a chance to rank advanced and fascinate more targeted clients. These keywords can also provide insights into user preferences and challenges.
