If you’re serious about becoming a pro at managing online advertising campaigns, YouTube is a goldmine of knowledge. Whether you’re just starting out or looking to refine your skills, the right channels can turn complex topics into digestible, actionable lessons. From tutorials and case studies to updates on new features, the platform offers everything you need to stay ahead — especially if you’re learning tools like Google Ad Manager.
Here’s a curated list of the best YouTube channels to help you master Google Ads and grow your confidence in digital advertising.
1. Google Ads Official Channel
Straight from the source, this is the best place to learn about new features, updates, and best practices. Google frequently posts in-depth guides, industry trends, and product launches. Their tutorials are beginner-friendly yet rich with technical detail, making it a must-subscribe for advertisers at all levels.
What you’ll learn:
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Product updates and feature walkthroughs
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Campaign setup tutorials
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Success stories and use cases
2. Surfside PPC
Surfside PPC is one of the most comprehensive, practical channels for mastering Google Ads. With videos covering everything from keyword research to campaign optimization, it’s ideal for marketers and small business owners alike. The host breaks down topics clearly, often sharing real-life examples that are easy to follow.
Top content includes:
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Google Search, Display, and Shopping ads
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Keyword and bidding strategy tutorials
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Troubleshooting tips and optimization guides
3. MeasureSchool
For those who want to dive deeper into tracking, conversion setup, and tag implementation, MeasureSchool is the go-to. Focused on marketing data and analytics, it frequently ties into Google Ads and Google Ad Manager setup using Google Tag Manager and GA4.
Why it’s useful:
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Step-by-step GA4 and Google Tag Manager tutorials
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Conversion tracking for Google Ads
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Data-driven advertising insights
4. Paid Media Pros
This channel is led by advertising veterans who focus on strategy and performance. With insights on both Google Ads and other platforms like Microsoft Ads, it’s a treasure trove for anyone managing multiple ad accounts.
Key topics:
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Advanced bidding strategies
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Audience targeting and segmentation
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Campaign performance analysis
5. Santrel Media
Santrel Media offers a more beginner-friendly approach to digital marketing, with plenty of how-to videos for setting up ads and getting started on a budget. While not entirely focused on Google Ads alone, their content is clear, engaging, and actionable.
Great for:
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Beginners who want to get started fast
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Budget-conscious marketers
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General advertising concepts and tools
6. Jerry Banfield
With a more casual tone, Jerry Banfield’s channel is great for people who prefer learning from real experiences. He shares results from his own campaigns and gives honest insights into what works and what doesn’t.
Expect videos on:
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Ad strategies that convert
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Mistakes to avoid in Google Ads
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Campaign building and scaling techniques
7. Neil Patel
Neil Patel is a well-known name in digital marketing. His YouTube channel includes occasional videos on Google Ads, often from a broader marketing perspective. If you want to integrate Google Ads into your full marketing strategy, this is a solid resource.
Topics include:
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Google Ads for lead generation
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SEO + PPC integration
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Marketing funnels that convert
8. SEMrush YouTube Channel
Although SEMrush is primarily known for SEO, their YouTube channel features expert interviews and tutorials on PPC, including Google Ads. Their webinars and thought-leadership pieces are especially helpful for intermediate to advanced users.
You’ll find:
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Industry insights and advertising trends
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Competitive analysis strategies
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Google Ads campaign audits
9. Exposure Ninja
This UK-based digital marketing agency produces high-quality videos that break down strategies for Google Ads and other channels. They often review actual ad campaigns and websites, offering critiques and tips that you can apply directly.
Why it stands out:
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Website and ad audits
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Easy-to-understand advice for business owners
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Conversion-focused PPC strategies
10. Simplilearn
Simplilearn is an online learning platform that shares long-form tutorials and certification guidance. Their Google Ads videos are detailed and ideal for learners preparing for exams or trying to build a professional foundation in Google Ad Manager and Google Ads.
Useful for:
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Certification training
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Beginners learning from scratch
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Structured, course-style content
Conclusion
Learning how to use Google Ads and Google Ad Manager effectively doesn’t have to be expensive or confusing. With the right YouTube channels, you can develop your skills on your own time, at your own pace. Whether you prefer technical walkthroughs, strategic breakdowns, or hands-on examples, these channels have something to offer. Subscribe, take notes, and start testing — the best way to learn is by doing.
