Billy Butcher’s copywriting secret

July 12, 2024

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One show I have been starting to watch lately ( because I finished the whole season of breaking bad and got nothing else to watch) is The Boys

For the uninitiated, the boys is a show about super heroes….who are supposed to be heroes but don’t act as heroes behind closed doors ( please I just started watching the first season, don’t fight me on this)

But, as the subject line suggests, I’ll be sharing with you a copywriting secret ( well not really a secret if you think about it) used by a character in the shower named Billy Butcher

So there was this guy named Huey, whose girl got ran through ( not that other ran through….you know which one, don’t act innocent) and killed by a super hero speedster named The A train

Devastated by the loss of his girl, he met up unintentionally with a guy named Billy Butcher who gave him an offer

I paraphrased:

“Huey….Huey, this is your one and only chance to. Once I go, I m gone. I m offering you an opportunity to get revenge on the man that killed your woman. What have you got to lose?”

Well…..Huey take the Offer?

You bet your grass he did…

But what was his secret?

Better question would be, what were his secret(s)

1) FOMO – fear of missing out on the opportunity

2) Making it unresistably easy for Huey to get what he wants

A list copywriters have used this secret for years and have been profiting from it and bank riches like Scrooge McDuck

And I think it can work like gangbusters on your emails

However, especially for secret Numero uno. It should come from a place of honesty , not some tactic.

I might give examples of these in the future because I didn’t wanna make this long

Do try putting the two in your offer and tell me what you think. After all, as Billy said, what have you got to lose

For more email copywriting and marketing tips, speed your way over ( please don’t run through and obliterated) the link below: