In recent years it is possible to notice the introduction of new technologies among financial institutions. Banks, insurance companies and other financial entities defined as traditional institutions have long understood the importance of transitioning to the digital age. However, when it comes to highly innovative products, especially technological products based on artificial intelligence, there is still unjustified fear on the part of the managements of the traditional institutions. If so, how can technology based on artificial intelligence be marketed at all to traditional financial institutions, and how can those institutions receive this technology?
Before implementing an innovative technological product, it is necessary to understand the significant fear of technological changes that exist among traditional financial institutions. In these institutions, old systems are used, and there is often uncertainty when it comes to transitioning to new technologies. The main reason for this is the tendency to avoid risks and use technologies that work now and work well.
Artificial intelligence may be seen as a technology that could undermine the traditional working methods accepted among traditional financial institutions, and fundamentally change the way financial decisions are made. Introducing technology based on artificial intelligence as a complementary solution can facilitate its acceptance process among traditional financial institutions.
