It’s surprising how search engines show you relevant results in just a few seconds after you put the query in the search bar. Amazing right? It shows us how amazing the search engines are- they have all the information and serve just at the perfect time.
But ever wondered how all this happens? Let’s find out!
The Three Acts of Search Engine Magic
Search engines follow three steps to provide you with all of what you need. The steps are – crawling, indexing and ranking. It’s a large database where the crawlers find sources, index and organize them and lastly, rank them based on their relevance.
Crawling
The web crawlers search through the internet for a particular query. They visit webpages, images, and videos, follow links to discover new content and collect all the information for index creation.
Indexing
Just like a book’s index where everything is listed, the search engine index consists of all the relevant web pages that were found by the crawlers. The complex algorithms are used to analyze each content piece whether it’s a webpage, image, text or video.
They understand the keywords, phrases and the theme of the page. This way the search engines get to know about the web pages and what it offers.
Ranking
Now, the last step is running. You see, when you type in a query, there are some pages at the top, and some at the bottom, how? There are complex algorithms that understand all the indexed web pages and rank them according to the relevancy, keywords research, freshness and trustworthiness of the website.
New Tricks That Search Engines Use
As the times pass, the search engines are upgrading as well. They move ahead from the traditional working ways to new ones and get smart with each passing minute. Here are some interesting tricks that search engines use –
- Search engines understand search intent, they consider location as well as relevant and detailed keywords to get the most relevant content.
- They understand that most of the users are on mobile phones, so they consider websites that are mobile friendly and provide a great experience on mobile phones.
- They prioritize user experience. So they prioritize websites with great loading speed, easy navigation and attractive interfaces as well as high quality, value-providing content.
The Takeaway
Now that we know how search engines work, take small steps to improve your website and focus on getting it indexed and ranked by positing high-quality content, making the website interface attractive and navigation easy. Use relevant keywords and links internally to help search engine bots find your web page.
Also, make your website mobile-friendly. These tips with the latest search engine algorithms and trends can help you enhance your website performance and bring more visitors to your website.
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