Football mania is a global phenomenon, particularly in Europe, and Jupiler — a leading beer brand — knows exactly how to engage its audience with their Jupiler QR code campaign.
Whether it’s during major events like the FIFA World Cup or the UEFA European Championship, or in between, Jupiler leverages the power of QR codes to stay connected with consumers.
By advertising on these grande stages or capitalizing on their popularity, the brand’s QR code campaigns have become a key part of their marketing success.
In this article, we’ll dive into the magic that Jupiler employs with their QR codes, what the benefits are, and how you might go about making your own using the best QR code generator!
How to scan a QR code on Jupiler’s products
Before seeing what the Jupiler QR code offers that makes them stand out, try and scan it for yourself to find out.
To scan a QR code, you do not need dedicated QR code scanners like you do for barcodes. You’re actually carrying around a QR code scanner in your pocket in the form of a smartphone.
Start by opening your smartphone’s camera and hovering it over the QR code on the beer can. You do not need to snap a picture, just make sure that the code is in frame and in focus.
Once it is, a banner or pop-up will appear on the screen, tap that to be redirected to its content.
What’s in for the Jupiler QR code?
The content you find in a Jupiler code can vary from season to season or product to product.
The prospect of having to manage this wide collection of items and all the avenues to get to them seems like a daunting one. But with a QR code, Jupiler has help in tackling it all.
The standouts of Jupiler’s marketing effort and the role that a QR code plays are this:
Limited edition
Much like when the Coca-Cola company released limited edition bottles with people’s names on them, Jupiler plays into the limited-edition marketing craze.
During the EuroCup 2024, Jupiler’s campaign included beer cans that were collector’s items for the Pro League as they would feature certain players or special QR codes.
To quote the Pokémon motto, you “Gotta Catch ‘Em All,” and the idea of exclusivity in limited edition products creates a sense of frenzy, encouraging people to buy more for their collection.
The more people are interested in the limited edition, the more likely they will stick around for the Jupiler beer after the fact. And maybe even start to make synonymous Jupiler’s brand with Belgium football.
Content variety
Keep the momentum set by the limited edition Jupiler cans by adding an assortment of prizes that people can possibly win when they scan the QR codes.
With prizes such as football jerseys, tickets to games, or just behind-the-scenes looks at the players or event, Jupiler maximized their use of the TaDa platform by offering this and more when scanning the QR code from Jupiler.
For football fanatics and Jupiler regulars, having a variety in what you can win scratches that same itch that limited products do. Keep coming back, scan the code, and you’ll gain something new!
Build hype
Jupiler is one of the biggest sponsors in the Belgium Pro League and the main sponsor of the Belgium National Football Team.
Their reach does not stop there but it grows exponentially because by reaching out to major retailers, they keep the hype going for when the time comes to cheer for the National Team or the Belgium Jupiler League.
The QR codes aid in this endeavor because part of the rewards that you can get from scanning their codes are football jerseys.
Seemingly, all the synergy they build with other brands and things they sponsor spills back into all aspects of their branding, Making a feedback loop in Jupiler and their partner’s operations.
How to create and manage a QR Code on a dynamic QR code generator
With Jupiler’s genius marketing strategy laid out, you might want to jump on the bandwagon and implement QR codes in your campaigns.
To create your own, open the QR Code Generator as a starting point for your QR code journey.
You’ll have 20 QR code solutions to pick from and both Static and Dynamic types of QR codes.
Find the perfect solution for your needs, fill in all the necessary details, and press Generate.
Once generated, you have the ability to change the look of the QR code. Then, check to see if the QR code works by scanning it before you download it as PNG or SVG.
Leveraging QR codes in your campaigns
To boost engagement in your campaigns, much like Jupiler, QR codes are there to help!
Create a strong presence with the help of your QR codes to draw people in. And because a QR code’s management is super easy when using an intuitive QR code platform, you can change and set settings to work to your advantage.
Here are some ways to leverage your QR code to create successful campaigns:
Customize a QR code
When using a QR Code Generator with logo when generating your QR codes, you have the opportunity to customize the look of the QR code.
Change the pattern, eyes, and colors, and add a frame or a logo to the QR code. Whatever you need to fit your brand’s image.
Brand identity is incredibly important, and keeping every aspect of your materials, products, and even your QR codes consistent will leave a long-lasting image in other people’s minds.
Add a call-to-action to a QR code
Adding a strong call-to-action that engages people and points out what they have to do next is great for boosting engagement.
It captures and keeps people’s attention by directing them to open the QR code you have created.
Like Jupiler, maybe you want a QR code on a can that leads to rewards being offered with a “SCAN FOR REWARDS” or to the Belgium Football League table for updates with a sign that says “SCAN TO CHECK RANKINGS.”
Change it to say whatever you want it to and let the engagement follow suit by itself!
Maximize the use of a dynamic QR code
Dynamic QR codes make all the difference in your campaigns because they are editable, trackable, and have advanced integration features.
Dynamic codes are more flexible because you can change or update the data or links embedded at a later date. They also prove to be a cost-friendly solution because if anything breaks with the data on the original code, there’s no need to scrap all the print materials; just manage and edit your code.
Dynamic QR codes can track where, when, and what device type scanned the QR code to gauge how well your campaigns are doing.
You can look at the metrics of your QR campaign in more detail by checking out the GPS heatmap or the Google Analytics integration.
For more integration options, dynamic QR codes work in tandem very well with other platforms like Canva, HubSpot, Monday.com, Zapier, and others.
Additionally, if you want to retarget past scanners at a later date, use the Facebook Pixel or Google Tag integration options.
Use QR codes to elevate your marketing strategies
QR code generators are becoming capable at handling and incorporating more impressive features and tricks.
Adding that to the rise of QR codes in the modern world just goes to show that this is the new frontier for efficiency and engagement, not just in marketing but in other sectors as well because of all that it can do and how flexible it is.
The Jupiler QR code is proof of this revolution and all that you can do with it.So remember, “Belgians never lose!” and neither should you. Modernize your campaigns with a QR code today!
