How to use your target audience’s insecurities to make your email copy not only irresistible to read, but increase the chances of sales
Earlier today, I fortunate enough to read one of my Facebook friend’s copy
He wanted his email copy to be critiqued
I his copy he was trying to sell a weight loss supplement for men under 30
What he did ( which was pure genius btw) in his body copy was list out an insecurity most chubby men have about their weight
One of them being their fear of their women being interested in other men who are lean and jacked like Apollo Creed from the movie Creed.
He created a vision of that problem happening
And lastly he gave a solution which is the weight loss supplement
You can do the same thing with your email copy
Simply research some of the insecurities your target audience have. The more gender specific the better
Then what you do is weave it in to your copy and show how your product or offer can get rid of that insecurity
For example, I found out recently that most email marketers are anxious before and after sending an email to their list because they are worried that they might send the wrong email at the wrong time or the email they sent might have a typo error or something
So, if I had an offer that can show them how to reduce or remove that insecurity I would put that in my email copy
It’s as simple as that, try it on your email copy today
Anyways, in my book ( which you get for free when you opt in to my squeeze page) I show you also where to get answers to these questions as well as some other questions to ask yourself to get to know your target audience well
To get access to the free ebook, go here:
Hussein Shabani
