The patience span of human beings is reducing every day – customers want quicker and better access to all the products. You cannot attend to all the buyers with limited staff or during those busy days where the queue trails outside the store. Just bring small technological changes and see the magic of quick customer service and how it makes the difference. You handle the store better as the buyers don’t want to waste time as the shopkeeper serves other customers.
Tricks on serving the customer better and reducing the waiting time
Click and collect: Introducing a click and collect service is one of the best solutions. It will help avoid or dodge the long queues in stores. When the buyer is sure of the item or has a faint idea, going online to check the products makes the entire shopping hassle-free. Add the items to the cart and then finish the payment at one go.
You can create an e-commerce website and launch a phone application for better access. Your customers should have access to the simplest-looking interface for quicker browsing and order.
Always add multiple options for delivery of products – curbside collection, collection from the booth near the exit of the store, and faster deliveries by allocating specific time to the customers.
Access to catalog: Some buyers may not be sure of what they are looking for. Some customers have to do mix and match shopping of items. Therefore, you can install touch screen catalogs at the entrance of the store. It will help reduce the buyers’ wait time. You can even opt for the old-school method of paper catalogs. Plan the catalog with proper categories. You can even give a referential index for the simple accessibility of customers.
Attach one small notepad in which the customers can mention the reference number of the items and handover to the staff. The staff can quickly process the shopping and direct the buyers to pay.
DIY range: Direct the customers to the DIY section of the stores instead of holding them in the long queue. Several customers prefer doing small repairs and finishing themselves. The DIY option is the ideal solution for them. Just have a quick check with the buyer entering the store. Serve them accordingly.
The prototype is helpful: If you are running a store that deals in large and bulky items, keeping the prototype on display is a smart store idea for you. You can exhibit one sample with color variants, or other options mentioned with the product. The customer can pick and choose themselves and then place an order of the desired product with a specific color choice or size reference. It is one the best ideas for a store like a furniture, home, interiors and even furnishing.
Customers are kings and queens: In this pandemic-stricken world, it has become more important to change or tweak your business strategies a bit to ensure faster and more efficient service. Be open to imbibing new technologies to stay ahead.
Search-marketing.in website is a useful resource which caters to micro businesses on developments in digital marketing in India. It provides information on digital marketing strategies and helps Indian micro businesses to establish strong online presence and to leverage the Internet for business performance and growth.
