With a hike in the influencer industry, the creator economy is booming in India. In addition, with more and more content creators dipping their toes in the influencing pool, the creator economy is expanding manifold. Trendsetter, a brainchild of WTI Space, is here to revolutionise this creator economy, and provide content creators, or influencers, with the tools to monetise their hard work, network with premium brands and individuals, and form a steady community. India, with the incoming of content creators in various social platforms, is proudly celebrating the rise in the creator economy. Moreover, Trendsetter is further highlighting this rise and setting a union for influencers to meet opportunities that will boost their careers.
Trendsetter is set to launch its second edition event in November, in Delhi. Trendsetter 2.0 is destined to be the biggest event for influencers, and is aiming to be a convergence of ideas, plans, opportunities, and possibilities. This union will see the meet-up of countless brands and influencers and will promote discussions and debates amongst all attendees. Furthermore, Trendsetter 2.0 will spill the limelight on the rising creator economy, and how influencers are able to monetise their work through various platforms. The aim of this event is to present a platform to people seeking newer, better, and brighter opportunities in their content creation journey.
In the coming years, the creator economy is set to proliferate manifold with several new trends emerging at a rapid rate. Be it technological advancements like AR or Augmented Reality, VR or Virtual Reality, live streaming options, diversity in languages and genres, or support by talent management agencies, the creator economy is booming day by day. The market size of the creator economy in India is estimated to be worth billions of dollars, courtesy of over 700 million internet users. The various upcoming platforms and ecosystems such as YouTube, Instagram, Facebook, Moj, Josh, and others, have aided to the rise in the number of content creators and influencers.
Furthermore, the creator economy comprises of ad revenue, brand collaborations, subscription and memberships, e-commerce, and affiliate marketing. These revenue streams decide the income growth and avenues of the content creator. Trendsetter by WTI Space, aims to understand these revenue streams and promote an ecosystem where more revenue streams are generated for content creators. Through its Trendsetter 2.0 event, WTI Space is planning to host a convergence of brands and content creators and pave the way for a space with more revenue streams.
In addition, certain platforms like YouTube and Instagram have also launched creator funds to support creators financially. A step like this insinuates a boost in the creator economy. Moreover, when we focus on the future trends in the creator economy, we can say that regional content, short-form content, and e-learning will take precedence. With the rise of diversity in languages, cultures, and genres, more and more creators are gravitating towards their regional language and audience. Furthermore, short-form content such as YouTube shorts and Instagram reels have monopolised the content creation industry. Similarly, education and e-learning are two genres that are seeing a rapid inflow of more and more creators.
