Most CSPs operate on legacy BSS stack. For a telco of any size to offer & deliver various 5G services at consumer-friendly costs across demographics, a modern digital BSS is the first requirement to fulfill. After the launch of standalone 5G networks, a service provider/operator’s BSS needs to be 5G capable to match the 5G network functions.
5G network slicing &
guarantee of quality for
enterprise-customer services
5G networks offer network slicing as a basic capability, compared to 4G & 3G’s network slicing restrictions. 5G allows dedicated network slices, using which CSPs can create virtual data channels for single data type services. This not only allows co-creation of enterprise-customer services but guarantees quality of services for them as well. That’s why having a 5G-capable digital BSS lets CSPs leverage opportunities created by 5G technology across all types of B2B2X business models.
Covalensedigital has designed 5G Csmart suite with modular flexibility. Csmart digital BSS is cloud based with a powerful microservices architecture that can be decoupled. Only the module required by a CSP/telco can be offered which functions to deliver a specific service/s to a target customer segment. Not only would this allow for a 5G-enabled enterprise-customer service ecosystem to work but thrive. This makes Csmart – the fastest yet low-cost way to provide service differentiation and meet end-user SLAs. It also allows CSPs to try new revenue streams as part of 5G monetization.
A 360° – comprehensive approach to customer digital journey
A customer’s digital experience with a service provider is a direct indicator of how the customer’s life has been made easier by them. An end-to-end customer journey data is required to create a 360-degree view of the customer-operator relationship. Service providers need to utilize AI-data analytics to gain 360° views, capture customer buying choices across multiple touchpoints, among others. All these factors together contribute to improving digital experiences and help attract new customers while keeping existing ones happy.
AI-ML powered hyper-personalization in real time
Csmart Assure/Aspen is an AI-ML first data analytics platform powering telcos with an in-depth analysis of customers’ data. By understanding their previous choices and current preferences, Csmart Assure/Aspen helps telcos predict customer’s future needs and then make relevant and personalized recommendations.
Such data-led customer learnings equip operators to present offerings that match the customer’s needs. Service providers find it much easier to then customize campaigns, offers, promotions, value-added services to specific customer segments with higher chances of purchases.
With AI-powered customer engagement, Csmart Assure/Aspen also helps telcos improve/amplify Customer Value Management.
Omnichannel experience with Csmart care
To know more visit: Covalensedigital
