Pediatric Dentistry Doubles Production – RX Dental Marketing

August 14, 2024

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In Edinburgh’s core, Dr. Noah Patterson’s dream was to establish a pediatric dental clinic that is welcoming and first-rate where children are at ease and parents confident as well. Unfortunately, despite his competence and dedication, the practice has struggled with visibility and patient engagement. Resolute to change this trend, he partnered with Rx Dental Marketing. By rebranding strategically, having a more user-friendly site redesign andfocusing on local SEO optimization, Dr. Patterson’s practice achieved phenomenal growth and success. Let’s take this journey.

The Challenge

Dr. Noah Patterson had a solid foundation for his pediatric dental practice but just needed an extra push to reach its full potential. The already existing website was outdated and complicated thereby making it hard for people who visited it to find information or book appointments through it as required. The brand image of the practice did not reflect the warm professional atmosphere of the facility entirely also their online visibility was restricted which made it difficult for local families to seek their services.

The solution

Rx Dental Marketing implemented a comprehensive strategy that remedied these challenges and raised Dr. Patterson’s practice up higher.

Rebranding Firstly we undertook a complete rebranding of the practice which included designing a new logo, updating colour schemes and creating modern child-friendly branding that appealed to both children and parents too.

Website Redesign From the outdated website, we created a sleek looking one which made it easier for users to navigate. It was a mobile-responsive design with an intuitive navigation system. Additionally, we added high-quality original pictures and videos to highlight the practice’s welcoming atmosphere and service range.

Local SEO Optimization Through extensive keyword research, the most relevant and highly sought-after keywords for pediatric dentistry in Edinburgh were identified. These keywords were included strategically in the content of the website as well as meta tags and local listings to improve search engine rankings. Dr. Patterson’s office GMB profile and local citations were also optimized so that they could rank high during local searches.

Original Content Creation We developed engaging and informative content such as blogs, photos, videos among others. This material answered common parents’ questions; defined what differentiated Dr. Patterson’s care from other practitioners’ and provided insights on how friendly yet professional the environment is here.

Social Media Marketing By posting engaging content on social media platforms, we raised awareness about our brand while interacting with our local community. On top of rising publicity about the new site through targeted social media ads generated higher traffic rates across a wider target audience.

The results

Rx Dental Marketing’s holistic strategy quickly and profoundly changed the game for Dr Patterson. In a matter of months, his paediatric dental practice shot to the No 1 spot on local search results for his area; as a result of the heightened exposure, he saw the output of his dental practice rise by 100 per cent, doubling production levels within a relatively short span of time.

As a result, they were booking an average of almost seven new patient appointments a day — largely due to the improved Google My Business profile and engaging social media content and, crucially, as a result of people increasingly leaving high-star reviews, pushing them to 5 stars online.

The new website — with its easy-to-navigate pages and valuable original content — helped generate more traffic as well as an improved user experience and, most importantly, more booked appointments. Ultimately, this marketing strategy helped the doctor build a thriving practice with a robust online presence and a strong reputation.

Read more: https://rxdentalmarketing.com/how-a-pediatric-dentistry-increased-production-by-100/