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Smarter Decisions Using Marketing Complexities With 2.0 Marketing Mix Modeling
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In today’s fast-paced marketing environment where digital and offline channels collide and consumers behave in unpredictable ways, CMOs are under pressure to ...

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Centralized Insights in Martech Data Both Unified and Siloed
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Marketing technology environments often aim for unified data streams for coherent insights while simultaneously experiencing siloed pockets due to tool ...

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The Engagement Boom: What Marketers Can Learn From The Gaming Industry
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It’s clear that gaming is now a mainstream activity — no longer reserved for video game enthusiasts — as more people seek diversion from consoles, PCs, and ...

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