Hey tech lovers! Now you must be wondering why we’re addressing you like this. It’s clear you have an interest in tech; otherwise, you wouldn’t be reading this article. You’re also probably thinking about how using tech gadgets in your promotional marketing can benefit your brand. Will it be a good idea? Will it help your brand, and will your audience love it? Let’s discuss this further in this article and answer all your “what” and “why” questions.
Why Choose Tech Gadgets as Giveaways for Your Audience?
People are more into tech nowadays. The best giveaway for any brand is something that leaves a lasting impression, and tech promo products are more popular than casual Drinkwares or apparel because of their longevity and frequent use. The more these gadgets are seen and used, the more interaction they generate, keeping your brand in the spotlight. When you use something over and over, you begin to love it – and the brand behind it.
That’s why you should definitely consider giving out tech gadgets at corporate events, trade shows, or as giveaways. Now, let’s tackle another question: what kind of tech products should you choose, and what are the current trends? Of course, we want to keep up with the trends!
Top 7 Tech Products for Your Next Marketing Event
1. Portable Bluetooth Speaker
How great would it be to carry the vibes of music with you? Not just music, but your brand as well! People love music, and when you give them a portable speaker they can take anywhere, they’ll carry your brand with them, too. A speaker packed with features, such as being able to take calls or offering different sound modes, will definitely make an impact. It’s like getting multiple benefits in one gadget.
2. Wireless Headphones
With remote work culture being widely adopted these days, tech products that help in such setups are in demand. Many of us need to take meetings in a home environment where distractions are common, and blocking out unwanted noise becomes necessary. Wireless headphones with great sound quality and pure bass are a fantastic giveaway. It’s a token of love from your brand that will surely be appreciated.
3. Tablet Case and Keyboard
It’s important to consider the convenience of your audience. If a product is useful and makes life easier, people will appreciate it and remember your brand. Think about a tablet case and keyboard combo – for someone who travels often, carrying a laptop everywhere can be difficult. A tablet, paired with a convenient keyboard, makes working on the go much easier and smoother.
4. Power Bank
Imagine the frustration when you’re all set to go, and your battery starts running low with no way to charge your phone. That’s where your custom-branded power bank can step in as a savior. It ensures that your audience’s gadgets stay charged, and they won’t have to worry about running out of power during professional meetings or other important tasks.
5. Wireless Charging Stand
Nowadays, it’s rare for someone to carry just one device. During travel or professional meetings, multiple gadgets can run out of battery. A wireless charging stand that offers the ability to charge several devices at once will be a lifesaver. Especially if the stand has higher wattage capacity, it makes things much easier. Remember to plan according to your audience’s needs.
6. Wireless Mouse
A tangled, wired mouse can mean a tangled situation. A high-quality wireless mouse can be perfect for a home office or remote work setup. You could even choose a gaming mouse depending on your audience’s preferences. People will use promo products based on their interests and needs, so choosing the right quality is essential.
7. Flash Drive
If you help your audience preserve their memories, they will remember your brand fondly. Flash drives are a great way to store assignments, work files, or memorable photos. It’s one of the most important tech gadgets to give away as a promotional product. The options are endless – just choose wisely!
How to Choose the Right Tech Gadgets for Your Audience
1. Know Their Interests
A short survey can help you identify your audience’s preferences. You need to choose a product that fits well into their lives and is something they’ll use frequently, enhancing your brand’s visibility and awareness.
2. Ensure the Products Are Useful
Make sure the products you give away are genuinely useful. If they aren’t, they won’t work the way you want them to. People won’t use them, and eventually, your brand will lose its charm, wasting your budget in the process.
3. Assess the Quality of the Product
Before deciding on a promo product, assess its quality. It shouldn’t be too complex for your audience to use, otherwise, it will become useless. Be sure to check the product from all angles – top to bottom, left to right – to ensure it meets your standards.
4. Lifestyle Preferences
For example, if your audience consists mostly of Gen Z, they’re likely into music, so a portable Bluetooth speaker would be a good choice for them. But if your audience includes professionals who have adopted remote work, then computer or laptop accessories like wireless keyboards would be more appropriate. Always choose according to your audience’s lifestyle.
Conclusion
There are many options for promo products, ranging from Drinkwares to apparel to eco-friendly bags. What matters most is that the product aligns with your audience’s tastes and needs. When it comes to tech gadgets, though, 2024 and the years ahead will surely see this trend continuing to grow.
