If you’re still not earning out of your advertising, then you more than probably make these mistakes without noticing.
They are not that bad to kill your whole business, but you should avoid them if you want to grow your sales or convert more traffic.
Even if you think it’s not possible, or you have no idea how to do it, try these below:
1) Creating Your Product/Market, Not Studying It.
Studying your product/market is the easiest way to improve marketing performance in business.
Unfortunately, few people are doing it.
All they’re doing instead is writing something based on their expectations.
They don’t look up other opinions, perspectives, or pains.
This is very bad because writing based on your expectations is like writing a story instead of an advertisement, but studying your market is the key to making good advertisements.
2) Gambling Your Money Away!
You’ve probably heard your relatives, or friends just pay for advertisements and run them. But do they convert and make money?
Absolutely! But not enough …
You see, advertisements are losing a lot of potential just because they don’t do it in a smart, logical way.
They don’t use the right headline, opening, hook, structure, etc…
Don’t make this mistake, use smart and scientific strategies. If you want to know more about this, read “Scientific Advertising” by Claude C. Hopkins.
3) Showing Unseriousness
This is the most common issue for businesses that just started advertising or for local businesses that don’t understand the amount of money they’re throwing away.
Most are just working locally or getting leads through word of mouth.
They don’t know how to advertise/market themselves in their space and waste a lot of potential.
Many small business owners don’t even know much about marketing.
They go home every evening after work and watch the news, stay up late, and then go to sleep, but funny enough, they still wonder why they can’t increase their business sales.
Making money through Direct Advertising is the most efficient way to add a buck into your pocket every month.
I’m talking about this in my daily email newsletter where you can sign up for free on raphdr.com
