A reason why a company may decide to redesign a website is to improve the company’s ability to attract customers, manage relations with patrons, and maintain its market presence. When you decide to make changes to the functionality or the looks of your website, redesigning your web design is a process that should not be taken lightly. Below are some tips that may help a site go through the sandwich generation which marks a successful website redesign.
- Understand Your Goals
Always focus on the appropriate setting of goals and objectives. Do you need to raise conversion rates, enhance website usability, or change the company’s branding strategy? Knowing this will assist you in understanding what you wish to achieve so you can design in a way that is in harmony with the goals of your business.
- Analyze Your Current Website
Begin developing an evaluation matrix to assess the current website’s features. Assess strengths and decide what aspects should be developed or changed. Make use of analysis tools to identify the performances of some of the pages, areas where visitors are getting off, and the areas where design help is required. This will give you the background on the redesign process that you need.
- Research Your Audience
Your website is not created for yourself but for users. Specify your audience and find out what they like, what they do not like, and what annoys them. This can be done by surveys, heuristic evaluation, and interviews to know what the viewers expect of the website.
- Enhance Mobile Responsiveness
But in today’s mobile-first environment, it has become mandatory to have a site that works perfectly fine for all devices. And to re-architect it, pay attention to the fact that it is designed for mobile use first. If the design layout is aimed at smartphones and tablets, the audience will have a higher engagement rate, and the site will occupy a higher rank in the search engines.
- Simplify Navigation
Supple design helps users find what is interesting to them, and the site itself is deemed clean and simple. Limit the number of links on your menus and make sure your website structure follows clean and easy-to-understand logic. If at all the procedures of labeling apply and arrangements of the options are made simple, then it could help in usability.
- Focus on Visual Consistency
For a brand to adopt the right identity, there has to be a significant retention of visual patterns. Make sure you use the same fonts, colors, and images throughout the website. This is not only visually appealing when it comes to the layout and organization of your website but it also helps with memorability.
- Optimize Page Load Speed
Nobody likes slow-loading websites, so your website will inevitably lose visitors. During the redesign make sure images are optimized, use the ability of caching in browsers, and limit heavy scripts to guarantee the website’s load on any device. Users do not like to sit idle on websites and fast-loading sites are always helpful in increasing SEO ranking.
- Prioritize SEO Optimization
This is why SEO should be taken into consideration during the early stages of redesign. Make sure that your site is properly structured for SEO and fill your content with keywords that are related to the topic. Furthermore, organized and accurate meta tags, headings, and alt text to enhance visibility on the search engines.
- Integrate Modern Design Trends
The use of modern design trends makes the site look stylish, which makes it look more relevant in today’s world. Some of the more aesthetic trends that one can speak of include minimalism, white space, and dynamic scrolling. But do not go too crazy with the trends that are not quite in line with your brand.
- Focus on Conversion Optimization
In every web development and redesigned project, there should be a specific plan for conversion rate optimization (CRO). Ensure that all the CTAs are prominent and persuasive with a well-thought-out placement. Optimize landing pages for lead generation and ensure that there are no obstacles to completing various transactions.
- Test Before Launch
When you are ready to unveil your restructured website make sure that you perform various test runs. Check how each of the options and elements are active, including contact forms, e-commerce features, and more. Cross-browser and cross-device testing should be performed, and a test group should be questioned about their experience.
- Monitor Post-Launch Performance
After redesigning your website, make sure you keenly observe its performance. Leverage metrics such as bounce rate, average session length, or conversions. Make sure to constantly redesign your site based on the new needs of your target audience as well as your business objectives.
Final Words
Web Redesigning is not only the change of color, style, and graphics but it is the process carried out for enhanced online visibility and betterment of business results. When bringing a new and fresh look to your website through simple and clean designs, functionality, and user interaction, your website will not only look the part but play the part.
