Website rebranding has become a fairly old concept that allows businesses to give a fresh new appeal to their sites. Rebranding does not change site design altogether but enhances and modifies the aspects that seem outdated. It is a perfect strategy to win back the interest of the target audience and keep them hooked.
Due to this, it is extremely crucial to learn which elements should you touch and tweak during rebranding. However, if you are no expert in the field and cannot handle it on your own, you can leave it to experts and let them handle it efficiently.
Scroll down into the details of this article to learn and explore which elements need tweaking in website rebranding and implement the necessary measures required for it.
Top 5 Elements to Tweak in Website Rebranding
Competition in the online world is at its peak, with thousands of new sites and businesses becoming accessible to users. Some users might be more interested in exploring new options than hooking to the older ones. If you want to stay relevant to them with your old site, website rebranding can help you achieve your goal.
Here are some of the most crucial elements you should tweak in website rebranding to give it a changed and improved look.
1. Logo and Design
Logo and design are the foremost elements you should tweak in a website rebranding process. Changing the logo can give a new appeal to your brand and website. However, even if you do not want to change the logo of your business, changing the website design can give it the necessary visual uplift and contribute to the rebranding efforts.
In terms of logo, you can give it subtle enhancements, but with the website design, you can go all out and give it a totally different look and appeal. Doing so without professional skill and expertise in design is impossible.
2. Color Palette
Color palette is the next element that needs tweaking in a website rebranding process. Sticking to the same color palette may not make your rebranding quite noticeable and fail to impact it positively. So, experimenting with a color palette is crucial to create the impact you want.
Showing the brand color in site design is crucial to maintain relatability. However, it does not mean you only need to stick to those colors and give up on experimenting. You can try your hands on other colors that complement your brand colors and rebrand your website with a perfectly fresh and engaging appeal.
3. Typography
Typography is the next website element that should be tweaked in the rebranding process. It can get an instant facelift to the site, while also not making it too obvious. Your regular target audience will definitely stop for a minute and try to assess the site changes, before finally decoding it.
You must make sure that the new font style you choose for your site should be easily readable for all users and comply with the general readability requirements. Do not choose a typography, closer to the older one to make the change slightly more noticeable. If you are confused about the right options, you can experiment with a few options or rely on the experts.
4. Content
Content is the next element you can tweak in your website redesigning process. After making all the changes in site design, if you use the same old content, it will undermine all your rebranding efforts. It is extremely crucial to update site content along with all the other elements.
It will show your target audience that you are back with a new passion and approach to serve them in the best possible manner. You can just update the headlines or give a complete revamp to page content to give it a perfectly engaging and fresh appeal.
5. Imagery
Imagery is the last element that you can tweak in the website rebranding process. Creating a site without images will not attract too many users, as it will lack a visual appeal for them. Images and visual snippets fuel the imagination of users and help them create a scenario in their minds.
On the other hand, if your site has the same images for years, it will be at the fingertips of your regular users and hold no particular value or excitement to them. It may also make your site look outdated. Changing the imagery on your site will not only boost its visual appeal but also make it more aesthetic.
Does Your Site Need a Rebranding?
Keeping the site fresh and updated is the trick to engage and intrigue the users. If you have not touched your site in a long time, it is high time for a rebranding. Reach out to a professional agency for web design Dubai and share your rebranding vision to get the perfect results.
