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What are Backlinks and How to create them? Does backlink really help in search engine rankings? How to create them for hotels/resorts?

pariatsingh24

June 29, 2024

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When a hyperlink of your website is placed at another website to draw traffic to your website, this link is known as Backlink. They are also known as inbound links. If the backlinks are placed at many authority websites it helps improve the credibility and value of your website for search engines. It’s a short of recommendation or reference from other websites. This is pretty similar to a parent or group of parents giving recommendation of a school to other parents for its quality education.

Link building is considered to be one of the most challenging part of SEO and hence most of the businesses tend to adopt comparatively easier strategies to rank higher . This is why including this as one of the key elements of SEO strategies for your digital marketing would ensure that you are far ahead of most of your competitors.

There are broadly 3 ways you can get backlinks.

Create it manually: By adding your website to directories, inserting them in comments or adding them to your social media profiles or posts.

Buy it: Pay the owner website and get back links in return. Against google guidelines. Buying link is also against google guidelines.

Earn it: Earning Backlinks is the hardest but most effective method as far as Search Engine Rankings are concerned. It is generally obtained by emailing other website owners and asking them to link to your website. The relevancy in terms of niche and the authority of the website is very crucial here in terms of the value it holds in the eyes of search engines. You need to reach out to authors and editors with a strong pitch and need to have good reason to reach people with your backlink request.

Here is how you can create different Types of Backlinks using the above methods.

Guest Blogging Backlinks:

There are many websites who accept guest blogging i.e writing blogs for them. You can google it and try finding only reputed blogging websites which would help bring more credibility to your website. As backlinks from a poor website can backfire. You can include a link of your website in the content through anchor text or place them in the author bio as well.

Comment Backlinks:

They are included in comments on blog posts and you can add value to the blog discussion through your comments and include a backlink where appropriate.

Forum Backlinks:
These backlinks can be created on different forums especially where relevant discussions related to your niche happens.

Directory Backlinks:
Placing your website link in online directories is one of the popular and easy backlink strategy, though it holds less value in the search engine ranking matrix.

Social Media Backlinks:
You can share your backlinks in your posts on various social Media platforms.

Profile Backlinks:
Several websites allow you to include your web link in your profiles created with them.

 Resource Page Backlinks:
There are plenty of websites which create a list of resources on a particular topic. You can place your website link in these resource websites. Since the sole purpose of their pages is to link out to helpful resources you can easily reach out to them with success.

Infographic Backlinks:
Backlinks can also be placed on the website which accept infographic post i.e the combination of images with relevant information.

PBN Links

If the backlinks are created on different websites of the same company they are known as PBN links (private blog network links). However, it is not considered as successful link building strategy.

Link exchange scheme

Link exchange scheme as the name suggests, it’s exchanging links between two or more websites to support each other in Backlink creation. For e.g a resort owner having a website B placing a link of a travel website C and in turn the travel website owner agrees to host a link of resort website B on Its website C.
Broken links

This is the process of finding dead links placed at authority websites. Since no website owner would like their guests to visit pages that do not work, this can be an effective strategy because it’s like, you are approaching someone who really need this. You can create quality content and approach these website owners with a request to replace these broken links with your webpage hyperlink.

How Backlinks Help Improve Ranking and Bring Leads

Improves Search Engine Ranking
The quality backlinks on authority sites is seen as endorsements by search engines.

Relevance:

Backlinks from many relevant sites in your niche is an indication to search engines that you are creating valuable content and hold clear authority in your niche.

More Organic Traffic:
Backlinks help you get more organic traffic  from the website you place your content at . In case your content is placed on many unique websites that attracts high traffic your chances of getting increased traffic goes up.

Indexing:

It also helps the crawlers of search engines discover your site faster and index your pages.

Brand Exposure
Placing backlinks helps you improve your visibility. As you are exposed to a large audience especially in case of websites with high traffic.

*Sites to Create Backlinks for the Hospitality Industry*

1. OTA Listing: Listing on OTAs like Trip advisor, Expedia, Booking.com automatically gives you a backlink
2. Listing in Review platforms: review platforms like Yelp allows businesses to include link of their website
3. Travel Blogs: Travel Blog sites also allow you to place your weblink to the website.
4. Hospitality Directories: You can also place backlink on Hospitality Directories. Like Hospitality Net and Hotelier.com.
5. Social Media Platforms: Facebook, Instagram, LinkedIn – share your content and get backlinks.
6. Local Business Directories: Directories like Google My Business, Bing can be used for the purpose of creating backlinks

Implementing these strategies will help you build strong backlink profile overtime which will boost your search engine ranking and attract more leads to your hotel/resort business.