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What Are Keywords & Why Are They Important for SEO?

eirmonsolutions

May 2, 2024

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Introduction

The keyword plays a crucial role in SEO. Do you know what a keyword is and how we use keywords in our daily lives to search for anything on SERP? In this blog, we will discuss every basic point of keywords. So, let’s start.

What Are Keywords?

Now, let’s discuss what keywords are. Everyone uses a search engine to find what they need. For example, someone may search for “best salon near me,” “affordable salon in Mohali,” or “high-rated salon in Punjab.” These phrases used by users are known as keywords in SEO language.

Why Do Keywords Play a Crucial Role in SEO?

Keywords are essential in SEO because they enable us to comprehend our audience’s searches on search engines. We cannot effectively optimize our website’s off-page SEO efforts without keywords.

By utilizing keywords, we gain a deeper understanding of our audience’s queries, allowing us to provide better results on search engines. 

Keywords are based on a website. We find keywords according to the website niche used by keyword finder tools. 

Types Of Keyword Intent 

Keywords intent are four types: informational, navigational, commercial, and transactional. Search intent based on user needs. what users search on search engine 

• Informational: Searchers want to find information
• Navigational: Searchers want to find a specific site or page
• Commercial: Searchers want to investigate brands, products, or services
• Transactional: Searchers want to complete an action (e.g., make a purchase)

There are other keyword categories used in SEO. Local keywords, Long tail Keywords 

• Local Keywords – Nearby products and services use local keywords For example – “ Best hospital near by me”
• Long-Tail Keywords – Long-tail keywords are used for specific products and services. For Example – “ Best Heart Specialist Hospital IN India “

Keywords are found based on keyword intent. Because it helps you understand how to compete on search engine results pages (SERPs).