At IT Cart we have been blending creativity with precision. Ideas that are transformed into awe inspiring visuals by our team of artists and designers. We honor the essence of your brand with customized solutions for each project, whether we are creating an innovative logo, a captivating website, or a striking brochure, the outcome has to be outstanding. Our dedication to excellence is rooted in our experience of designing from scratch. We value the Canadian cultural heritage from its tranquil lakes to its breathtaking landscapes and rich history.
Introduction to graphic design:
Graphic designing is an art of visual communication through imagery, layout and typography. Graphic designing is a multifaceted discipline that touches our everyday life whether it’s the logo of our favourite brand or the social media feed, graphic design plays a key role in how we perceive and interact with the world. Here we dive into the intricacies of graphic design and unravel it’s nuances in ten key dynamics of graphic design:
Power of Visual Communication
Design, art and music transcends language barriers, and graphic design does the same conveying emotions and messages through its visual representation. The power of visual communication can be felt when you see the simple iconic logo of Nike’s swoosh or the Apple, these visual communications of the logos inform, captivate and inspire.
The Art of Letters: Typography
Imagine Coca Cola was written in capital letters or in font that was not readable. Typography forms the backbone of graphic design, encompassing the type of appearance, style and arrangement. From fonts like the classic Arial to Georgia the type of font used can evoke emotions, moods and convey subtle nuances and its visual interpretation could have a completely different meaning. You don’t use military letter fonts for a nursery school.
Composition and Layouts
The principle of effective composition and layout is strategically used especially in the advertisements to guide the audience vision that creates visual harmony and the message is conveyed effectively. You must have noticed that the brands use certain fonts, style and structure of different age groups or locations, that’s visual harmony for that particular age group or geographical location. Composition is followed by the layout, the balanced use of text, font, type, size, white spaces and hierarchy are some of the principles the designers employ to engage, captivate its audience / consumer and ensure the designs are aesthetically appealing to their consumer.
Color Psychology
Every designer has to be aware of the emotions attached to colors like red is for passion and danger, pink is largely associated with femininity, blue evokes calmness, while yellow is demanding your attention. Colors influence how we perceive design as they inherit psychological association and that influences how we perceive design.
For more details visit us at What is Graphic Design? — THE IT CART
