You know I always find it funny how some aspiring Copywriters are worried AI is gonna take over their Copywriting bizness.
Ok….maybe I too had this fear when I had no idea how to write good email copy.
But the thing is, Copywriting is about being empathetic with your target audience.
And that is something AI does not posses gifts of being empathetic. Of knowing and understanding the feelings of your target audience
Again, you can literally test this with any copy you plan to write. See which copy is more engaging, the one plainly written by AI or by a human being who is genuinely empathetic with his target audience.
I’ll bet it’s the one written by a real human. Adding on to that, it could be even more powerful if market research is done to better understand the target audience before writing the copy.
This gives you a clear picture on what to put in your copy to better persuade your audience to take a specific action that either gets rid of their pain or brings them close to pleasure.
Anyways, that’s the reason why I don’t use AI on any of my copy. Being able to be empathetic with your readers is key in Copywriting.
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Hussein Shabani
