Let’s put it simply here. You need from around Rs. 8,00,000/- to Rs.70,00,000/- to develop an app for people to use.
For any business (even in the lowest amount), it is a huge amount of money. How would you feel if you have invested it and your app is not getting enough number of downloads?
Well, you might need the help of app store optimization services in India.
Let us learn what experts from these services tell us about the reasons why people don’t download your app even if they have spent considerable time reading it.
Your App Doesn’t Get Enough Downloads: Here’s Why
Keep in mind that it is a natural phenomenon.
The Google Play Store, for example, has over 3.3 million Android apps. There are other apps that you may download from other app stores.
Don’t you think that your app needs something special to stand out in the app store?
This is exactly what you need to optimize the app in the store you uploaded it. Whether it is the Apple App Store, Google Play Store or the Microsoft Store, an app needs to be optimized in a store simply because there are too many apps in the store.
With quality app store optimization services, it is not going to be a headache for you.
However, along with this step, you need to learn the reasons why your app wasn’t getting enough downloads. A few of the common reasons are mentioned below:
Your App Has Very Few Ratings
The app you are working with has very few ratings, which is not enough for it to push through competitors and reach the top.
Simply put, an app is a popular app when it has got many ratings. If you don’t have them, you need to ‘ask for them’.
Your app optimization service can tell you more.
People Don’t Know You Made an App
So, you have made an app of yours in business and made it available in the app store and no one yet knows you did this?
Maybe you have not been marketing your app.
Companies that provide app store optimization services in India are likely to offer 360-degree digital marketing services, which are essential for making an app ‘visible’ to the audience.
The App Store Images and Descriptions Aren’t Appealing
Well, you need to make your app look interesting in the app store.
Your app images and descriptions must be convincing to the people who are inclined to use it or are checking it out of interest.
The app images provide a demo of how the app would look. The description of your app tells your customers how your app can help them.
The App Reviews Are Not Convincing Enough
What if the reviews are all sharing comments and suggestions, which repels your customers?
Not everyone might like your app. And it’s okay for them to share their original feelings in reviews. But many give good reviews to your app.
Are you managing them?
Quality app store optimization services can help you manage reviews and tweak them in a way that makes them more interesting to people.
To Conclude
From security patches to minimising glitches and more, your app must behave exactly as your app store optimization service boosted its presence in the store.
And that makes your app famous.
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