Why Some Artists Are Ditching Distributors for Independent Music Uploads

For years, musicians have relied on distributors like Delivermytune, TuneCore, and CD Baby to get their music on Spotify, Apple Music, and Tidal. These services provide convenience, but they also come with fees, revenue splits, and contractual restrictions that some artists find limiting. As a result, independent musicians are exploring new ways to submit their track on all streaming platforms without a distributor to retain full ownership and control over their work.

But is this a realistic approach? Are there platforms that allow direct uploads? What are the pros and cons of ditching a distributor? In this article, we’ll explore why some artists are choosing to go independent and what alternatives exist for musicians who want to release their music without the middleman.

The Shift Toward Artist Independence

The music industry is undergoing a major transformation. In the past, artists needed record labels to distribute physical copies of their music. Then came digital distributors, making it easier for independent artists to reach audiences worldwide. However, these services still charge fees or take a cut of streaming revenue, leading many musicians to question whether distributors are truly necessary.

Some factors driving this shift toward self-distribution include:

1. Financial Freedom & 100% Royalties

Distributors often charge annual fees or take a percentage of streaming revenue. While this may seem like a small price to pay, over time, these costs add up—especially for emerging artists who don’t yet generate significant streaming income. By submitting music directly, artists can:

• Keep 100% of their royalties.
• Avoid recurring fees for keeping music online.
• Have full control over pricing, release dates, and availability.

2. No Middleman Controlling Your Music

When working with distributors, artists must abide by their rules and policies. This includes:

• Mandatory waiting periods for music approval.
• Potential delays in releases due to compliance checks.
• Restrictions on removing or editing tracks after distribution.

By bypassing the distributor, artists have immediate control over their content and can upload, delete, or edit their music anytime.

3. Faster Access to Streaming Platforms

Many distributors take days or even weeks to process a release. Artists who submit their tracks independently can:

• Release music instantly on select platforms.
• Make changes without waiting for third-party approval.
• Avoid unnecessary delays caused by distributor backlogs.

Platforms That Allow Direct Uploads Without a Distributor

Not all streaming platforms require a distributor. Some allow independent artists to upload their music directly, offering an alternative to traditional distribution services.

1. Delivermytune

Delivermytune remains one of the most popular platforms for independent artists. While it doesn’t distribute to Spotify or Apple Music, it offers:

• Direct uploads with instant publishing.
• Monetization options for eligible artists.
• A built-in audience with millions of active users.

2. Audiomack

Audiomack is a growing platform that allows artists to:

• Upload tracks directly.
• Monetize streams through the Audiomack Creator Program.
• Build an audience without upfront fees.

3. Bandcamp

Bandcamp is ideal for artists looking to sell music directly to fans. Unlike streaming platforms, Bandcamp allows musicians to:

• Set their own prices.
• Offer exclusive content and merchandise.
• Receive direct payments from fans.

4. YouTube Music

Artists can upload their songs as videos on YouTube, allowing them to reach a global audience without needing a distributor. YouTube’s Content ID system also helps artists protect their music and earn ad revenue.

The Financial Aspect: Are Distributors Worth the Cost?

One of the biggest reasons artists ditch distributors is the cost. Here’s a look at some common distribution fees:

Over time, these fees can add up, especially for artists who release music frequently. By submitting tracks without a distributor, musicians can avoid ongoing costs and keep all streaming income.

Challenges of Self-Submitting Music (And How to Overcome Them)

While avoiding distributors can save money and give artists more control, it also comes with challenges. Here’s what independent musicians should prepare for:

1. Limited Platform Access

Most major platforms (Spotify, Apple Music, Tidal) do not allow direct uploads unless you’re a record label or part of a special partnership program. This means artists who avoid distributors may:

• Miss out on exposure from major streaming services.
• Have fewer opportunities for playlist placements.

Solution:

Use a combination of self-upload platforms (SoundCloud, Audiomack, Bandcamp) and strategic collaborations to maximize reach.

2. Handling Copyright & Royalties Alone

Distributors handle copyright registration and royalty collection on behalf of artists. Without one, musicians must:

• Manually register their music with PROs (ASCAP, BMI).
• Use services like Songtrust to collect publishing royalties.

Solution:

Learn about music copyright laws and register your tracks with Performing Rights Organizations (PROs) to ensure you get paid.

3. More Marketing & Promotion Work

Distributors often provide additional services like:

• Playlist pitching.
• Streaming analytics.
• Marketing support.

Without a distributor, artists must handle these tasks alone.

Solution:

• Use social media and direct fan engagement to promote music.
• Leverage YouTube, TikTok, and Instagram for organic reach.
• Network with influencers and curators to land playlist spots.

Conclusion: Is It Worth Ditching a Distributor?

The decision to submit your track on all streaming platforms without a distributor depends on your goals as an artist. If you want full control over your music and finances, self-releasing may be the best option. However, if your focus is maximum reach and exposure, using a distributor may still be the most effective way to get on Spotify, Apple Music, and other major platforms.

Ultimately, the music industry is evolving, and more opportunities for independent uploads are emerging. Artists now have the power to choose what works best for them.

Would you rather go independent or use a distributor? Share your thoughts in the comments!