Women’s Activewear Market Experiences Robust Growth
The global Women’s Activewear Market is witnessing significant expansion, driven by increasing health consciousness and the rising popularity of fitness activities among women. In 2023, the market size was valued at approximately USD 187.95 billion and is projected to reach nearly USD 313.86 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.6% during the forecast period.
Competitive Landscape
The women’s activewear market is characterized by intense competition, with numerous brands striving to capture market share. Key players such as Nike, Inc., Adidas AG, Under Armour, Inc., and Lululemon Athletica Inc. are at the forefront, continuously innovating to meet evolving consumer preferences. These companies invest heavily in research and development to offer products that combine functionality with fashion, catering to the diverse needs of active women globally.
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Regional Insights
United States: Growth Opportunities in Activewear
The United States holds a substantial share of the women’s activewear market, driven by a strong culture of fitness and wellness. The rise of athleisure—a trend where activewear is worn in casual settings—has further propelled market growth. Brands like Lululemon Athletica Inc. have capitalized on this trend, offering stylish yet functional apparel that appeals to a broad consumer base. The U.S. market continues to present lucrative opportunities for both established and emerging activewear brands.
Asia-Pacific: Rapid Growth and Emerging Trends
The Asia-Pacific region is experiencing rapid growth in the women’s activewear market, with a projected CAGR of 8.5%. Factors such as increasing urbanization, rising disposable incomes, and a growing awareness of health and fitness contribute to this expansion. Countries like China and India are witnessing a surge in demand for activewear, driven by a youthful population embracing active lifestyles. Local brands are emerging to meet this demand, offering products that blend traditional aesthetics with modern functionality.
Middle East and Africa: Trends and Market Dynamics
In the Middle East and Africa, the women’s activewear market is steadily growing, influenced by a burgeoning interest in sports and fitness. The adoption of athleisure is notable in urban centers, where consumers seek versatile clothing suitable for both exercise and everyday wear. International brands are entering these markets, often collaborating with local retailers to cater to regional preferences and cultural norms.
Europe: Market Consolidation and Key Developments
Europe remains a significant market for women’s activewear, with countries like Germany, France, and the United Kingdom leading in consumption. The region has seen market consolidation, with major brands acquiring smaller companies to expand their product offerings and market reach. For instance, JD Sports Fashion has strengthened its presence through strategic acquisitions, enhancing its portfolio and competitiveness in the activewear segment.
Womens Activewear Market Segmentation:
by Product Type
Tops & T-Shirts
Sweatpants & Yoga Pants
Skirts & Skorts
Tracksuits
Sweatshirts/Jacket
Others
Because yoga and aerobics are becoming more and more popular worldwide, the yoga pants and leggings sector is expected to dominate the women’s activewear market throughout the projected period. The yoga pants are made of polyester, lycra spandex, cotton, nylon and wool. Yoga trousers are used for many purposes because of their great elasticity and flexibility. However, despite their growing popularity as everyday mainstream clothing, yoga pants were originally designed for yoga exercises.
by Distribution channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Other Distribution Channels
Due to rising internet usage and the expanding trend of online shopping, the online sector is anticipated to hold the largest market share by distribution channel over the forecast period. People are using online shopping more and more since it saves a lot of time and money. Sportswear or any other product can be bought by the customer after reading all of the product details and consulting user reviews. Therefore, throughout the forecast period, the internet sector is anticipated to drive the market.
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Womens Activewear Market Major Players:
1. Hanebrands
2. Adidas
3. ASICS Corporation
4. Columbia Sportswear Company
5. NIKE
6. V.F. Corporation
7. PUMA
8. Under Armour
9. Gap, Inc.
10. 2XU
11. Marmot
12. Patagonia
13. Mountain Hardwear
14. Vie Active
15. LLC
16. Mountain Khakis
17. Forever 21
18. Jordan
19. Gramicci
20. Filas
21. Prana
22. Aeropostale
23. Ralph Lauren
24. Victoria’s Secret
25. Jockey
26. Beyond Yoga
27. Lycra
28. Lululemon
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