Quick Summary: Coming soon product apps allow Shopify store owners to create buzz around new products while gathering useful customer information. In an e-commerce space where conversion rates for Shopify stores hover around 1.3%, coming soon apps have become an excellent tool during a product pre-launch marketing strategy. This article will briefly review the 5 Best Coming Soon Product Apps in 2025. In this article, we will take a closer look at their features, benefits, and how to choose the best app for your store.
When customers shop online, you can capitalize on anticipation by creating excitement for products that have not been released yet. Coming soon, products on Shopify will allow you to tease unreleased merchandise, collect emails of interested customers, and even allow pre-orders. This approach keeps potential customers engaged and builds sales before launching the products.
Key Takeaways
- A properly constructed coming soon app will yield conversion rates upwards of 23% better.
- Coming soon apps help you create excitement for your customers and capture valuable email leads before launching a product.
- The best coming soon apps will have notify-me features, countdown timers, and pre-order options.
- You need to optimize for mobile since 60% of global ecommerce sales will come from mobile commerce.
- Most premium coming soon apps cost from $0-$14 per month, and they will usually offer a free trial on the different pricing plans.
Global e-commerce is expected to surpass $4.8 trillion by 2025. Meanwhile, Shopify is still growing at an annual compound growth rate (CAGR) of 29% from 2023 to 2026. In Q2 2025, Shopify stores are experiencing a 3% increase quarter over quarter. By using Shopify’s upcoming product apps, you are creating momentum and generating leads by creating share-worthy excitement and anticipation. You turn out-of-stock products into leads, creating new sales with lost inventory.
If you are thinking, “I want to know how to add coming soon products on Shopify”, there are various product apps that provide different methods for adding badges, timers, and forms, all with little work on your end. You may be thinking, “Awesome! But what product apps do I use for my store?” This blog will break down the top 5 apps to help for success. We will explain what each app does, provide a list of features, and suggest benefits. This blog will give you solutions-oriented options and help create solutions to various store problems, like low inventory or late product launches. Let’s move on!
What Are Coming Soon Product Apps?
Coming Soon product apps are specialized Shopify apps that assist store owners in displaying products that are not yet available. With these apps, the regular “Add To Cart” button is replaced with new types of buttons (i.e., Notify Me, Coming Soon, Pre-Order). Coming Soon product apps give companies important tools to create sales and customer interest in products before they launch.
Why Coming Soon Products Matter in 2025
Shopify processes more than $319 billion in global ecommerce sales and has more than 700 million buyers worldwide. Competition grows daily. Coming soon products allow you:
- Generate anticipation and excitement about your brand
- Collect email addresses for future marketing
- Test demand before developing a product
- Provide customer engagement and build a community
- Increase overall conversion rates
How to Add Coming Soon Product on Shopify
Adding coming soon products to your Shopify store can be exceedingly simple and painless with the right app installed. Just follow these common steps:
- Select Your App: Choose from the recommended app choices listed below.
- Install and Set Up: Follow the app’s setup wizard.
- Add product pages: Enter your coming soon products, including descriptions and images.
- Customize the buttons: Change “Add to Cart” to “Notify Me” or “Coming Soon”
- Add launch dates: Add countdown timers if you want.
- Test Everything: Make sure everything works before you launch.
Top Shopify Coming Soon Product Apps
1. SB Coming Soon Product‑PreSale
SB Coming Soon Product is one of the top-rated apps in this category and gives you a full pre-launch solution. It allows admins to add buttons for any products that are pre-launch, back-in-stock, or notify me, and this is a considerable boost to presale success.
How It Works
The app allows you to add a “coming soon” product to your Shopify site in a few easy steps. You’ll install the app via the Shopify App Store, go into the admin panel to select a product, set it as “coming soon,” then add badges or timers, and fill out the notify me forms as needed.
When your products are available, everything is updated automatically, and the customers are notified via email to let them know that they are now available. There is no need for complicated coding because you will be doing everything from the Shopify dashboard.
Features
- Custom badges for future products, animated options for paid plans
- Countdown timers on product pages and collections
- Notify when forms have Google Recaptcha built in to prevent spam
- Products are released at specific times with auto-release
- Integration with Mailchimp, Klaviyo, and other email platforms to alert customers
- Multiple language support, live with check latest themes
- WhatsApp integration
Benefits
The application both mitigates lost sales from inventory shortages and turns waiting into anticipation and excitement while allowing you to build email lists for marketing campaigns. One merchant said that engagement across every touchpoint in the customer journey increased with adapted timers on products, which enforced urgency, which meant more pre-orders, and increased sales before their ultimate launch.
2. Coming soon ‑ cs
This application allows you to create full coming soon pages instead of just product alerts, which could keep your fans engaged. This is vertical for new stores or major overhauls of sites.
How It Works
You use this tool or application and create coming soon products on Shopify by creating custom pages using the builder. You can drag and drop to design coming soon pages with a lot of customization. You can use whatever widgets you want, timers, email forms, etc. You can schedule pages to go on at an exact time (while developing), hiding your main store while displaying a teaser page.
Features
- Drag and drop builder makes it easy to create your designs
- Auto-schedule for specific dates and times
- Animated background with custom videos/images you upload
- Multiple styles of countdown timers
- Integration with Mailchimp, Klaviyo, and Omnisend
- Total customization – email captures, double opt-in, etc…
Benefits
The application is able to keep your clients engaged during dull periods, helping to prevent bounce rate. You are also building lists for launches when collecting emails. It gives you a secure way to use maintenance mode without completely losing traffic.
3. GA: Coming Soon + AI
The app offers the perks of all coming soon apps, and the ability to offer pre-orders, which gives customers a convenient option during the waiting period until the order can be fulfilled.
How It Works
The Shopify coming soon integration is super quick. You install the app and use the templates that come with it to build out pages. Adding countdown timers, social media icons, and forms is simple. The AI does a scan of your store and then serves up suggestions for you.
Features
- Responsive countdown timers
- Social media links to reach customers
- Branded pre-launch pages
- Mobile-friendly designs
- Compatible with the latest theming options
- Pre-built templates for quick setup
Benefits
You create excitement and capture leads easily. You avoid a dull template with beautiful options instead. Feedback from first users has been that it is so easy to work they can help a small store launch professionally.
4. Stockify Pre‑order Coming Soon
Stockify is designed for inventory management and is great for preorders with unbelievable value.
How It Works
You can set up pre-order products (for out-of-stock products/ items that you aren’t able to ship right away) quickly and easily. The admin page allows you to create timers and caps. Upon product creation, you can also determine if customers will pay full price or a partial amount. When the sale time comes, it links all orders created with the Shopify orders.
Features
- Pre-orders for future release or low-availability products
- Custom time and quantity limits
- Full or partial payments with discount options (e.g., deposits)
- Design choices and presets
- Direct management from the Shopify admin
- Compatibility with all current themes
Benefits
You will never lose a sale due to your stock levels. Bring in revenue, keep customers happy by having something to sell when you have nothing; And by capping pre-orders, you reduce the risk of overstock.
5. Essential Preorder & Presale
Advanced Pre-Order produces rich pre-order experiences for larger companies with advanced customizations and functionality.
How It Works
With it, you can add “Preorder Now” buttons to your products. You can set up partial payments and caps for coming soon product campaigns on Shopify items.
Features
- Preorders and backorders for out-of-stock items
- Customizable buttons and widgets
- Partial payments, like deposits or payment schedules
- Order quantity caps
- Discount codes with strike-through pricing
- Campaigns for upcoming items
- Integration with Shopify admin
Benefits of Using Coming Soon Product Apps
Build Customer Anticipation
Coming Soon enables you to capture the anticipation around upcoming products. Research shows that when your audience sees “Coming Soon” labels, along with attractive images and descriptions, you generate excitement among customers and plant the seed for future business at the same time.
Collect Valuable Email Leads
When consumers click on a “Notify Me” button, it shows their interest in the product. The apps automatically collect email addresses and populate your marketing lists with highly qualified leads that have purchase intent.
Test Market Demand
The apps allow you to test the product demand without large inventory investments via “coming soon” campaigns. The number of sign-ups demonstrates demand; if you receive a lot of sign-ups, that is a good thing; if there are only a few sign-ups, then you can assume you need to adjust the product.
Improve SEO and Social Proof
Another way to optimize coming soon product pages for SEO is to target those keywords to help you rank when the products launch. Also, high signup rates can provide social proof for other customers who are contemplating their purchases.
Generate Early Revenue
Apps that provide preorder functionality can help you to generate revenue before you ship the products, creating positive cash flow for your business and limiting financial risk.
Conclusion
Utilizing a coming soon product app is a quintessential step for successful launches in increasingly more competitive Shopify stores, while e-commerce competitors pivot to face consumers bombarded with ads daily. By generating awareness and interacting with customers with qualified leads before launches, the difference between success and failure when launching a product lies in that interaction.
Choose your app according to functionality; give thought to your budget, and any technical limitations you have. Remember that your app and your success with the coming soon campaign ultimately depend on how well you execute your launch marketing, set customer expectations, and follow up with prospect leads who show interest.
Get started building excitement and anticipation for your next product launch today. If you build anticipation energy, you will sell and stay connected with new loyal customers.
FAQs
Do coming soon product apps impact my store’s loading speed?
Most quality apps have performance optimisations that will impact load time minimally. Nevertheless, you should check for site speed after installing and selecting lightweight apps.
Can I run multiple coming soon apps on the same store?
Technically, yes, but we recommend not using more than one per store, as this creates conflicts and confusion. Select one that will cover all your bases before launch.
Will coming soon products appearing soon in search engine results?
Yes, search engines can index pre-launch products (size depending on configurations), which may help with your SEO ranking by being listed on search results.
How many emails should I send to notify-me subscribers?
Best practice caps you at three emails maximum: first confirmation, launch reminder (24-48 hours notice), and launch announcement. You risk overwhelming subscribers with too many emails, and they might unsubscribe!
Can I offer pre-orders for digital products?
Sure, apps typically do allow for preorders for digital products like ebooks, courses, and apps. However, you should check the specific capabilities of each app.
