The focus of OTT (Over-the-Top) streaming is likely shifting in 2024. Here’s a breakdown of the trends:
- 2023: Growth Focus
- The primary goal was getting subscribers on board.
- This emphasizes the inclusivity and appeal of streaming services to a broad spectrum of viewers.
- 2024 and Beyond: Profitability Focus
- With a saturated market, competition is fierce.
- Unsustainable spending on content acquisition needs to be addressed.
- We’ll likely see:
- Tiered subscription plans with varying content access
- More ad-supported options
- A shift towards creating high-quality, profitable content
Here are some additional thoughts on the future of streaming:
- Consolidation: There might be mergers and acquisitions as smaller services struggle to compete.
- Direct-to-Consumer Content: Studios may bypass streaming platforms altogether, offering content directly to consumers.
- Focus on User Experience: Personalization, recommendation algorithms, and interactive features will become even more important.
Overall, the streaming landscape is evolving. While growth was the priority earlier, profitability is now key. This will lead to changes in pricing models, content strategies, and potentially even how we access streaming services.
Certainly! Here’s a deeper dive into the future of OTT streaming, focusing on the shift towards profitability in 2024 and beyond:
Content Strategies:
- Niche Powerhouses: Expect a rise in niche streaming platforms catering to specific genres or interests. These platforms can build loyal followings and potentially higher average revenue per user (ARPU) by offering content a wider platform wouldn’t.
- Data-Driven Decisions: Studios and platforms will rely heavily on data analytics to understand viewer preferences. This will influence content creation, focusing on genres and formats with proven success and high engagement.
- Originals vs. Acquisitions: The balance between expensive content acquisitions and in-house productions will be carefully considered. Platforms might invest more in creating high-quality originals that guarantee exclusivity and attract subscribers. more
