The BSS system in telecom handles key functionalities for a telecom operator like – creating products and bundles, managing leads, customer information, customer orders, provide customer support solutions, manage Inventory, and provide a dealer and partner management system, so BSS is a comprehensive solution which manage the complex Telecom operator business which is undergoing myriad of changes due to ever evolving telecom product and solutions. One such area is the advent of 5G technology and the impact it has on the telecom business, which will enable a telecom operator to drive future revenue from 5G use cases.
5G has a transformative potential for operators, which requires an effective monetization strategy and a robust 5G evolved Business Support System (BSS) to play a crucial role in unlocking 5G’s potential by creating tailored solutions for 5G and evolving technology to meet high demands.
Let us explore how telecom companies can leverage a powerful BSS to turn 5G use cases into a profitable reality.
Unravelling the Complexities of Case Management
Navigating through the maze of handling cases in telecom shows there are a lot of problems to deal with. From the multifaceted nature of customer inquiries and issues to the high volume of interactions across various channels, service providers face the daunting task of not only capturing and responding to each request but doing so in a manner that aligns with the customer’s expectations for immediacy and precision. This complexity is compounded by the need for seamless integration of backend systems and frontline customer service operations, ensuring that every interaction contributes positively to the customer’s journey.
The Challenges of 5G Monetization
Complex service offerings
5G goes beyond traditional data and voice plans, encompassing diverse services like network slicing, IoT solutions, Enhanced mobile broadband (eMBB), mMTC (Massive Machine-Type Communications) , Ultra- Reliable Low Latency communication (uRLLC), cloud gaming, Augmented Reality (AR) and Virtual Reality (VR). A 5G evolved BSS is essential to manage these complex use cases.
Dynamic pricing and flexible billing models
5G demands real-time data usage monitoring and flexible billing models to cater to pay-per-use or dynamic pricing based on network slices or service tiers. As 5G networks become more complex and diverse, operators will require a sophisticated pricing models to optimize resource allocation and maximize revenue. By implementing transparent and fair dynamic pricing models, operators can unlock the full potential of 5G and create a win-win situation for both them and their customers.
Enhanced customer experiences
With proliferation of new services and offers associated to the same, a well-integrated BSS (CRM, Billing, Self-care, Mobile-app) along with social mediation integration is important to achieved targeted offers, rewards on loyalty and personalized offers to provide an enhanced customer experience.
Ecosystem Collaboration and Marketplace Integration
To unlock the full potential of 5G monetization, operators must collaborate across ecosystems and integrate with digital marketplaces. Strategic partnerships with content providers, device manufacturers, and industry stakeholders facilitate the creation of compelling bundled offerings and innovative service packages. This marketplace integration fosters synergy, driving adoption and revenue growth in the 5G landscape.
Digital transformation has become a necessity for telecom operators as the industry’s landscape is constantly evolving with emerging new technologies. In 2023, digital transformation isn’t just about integrating emerging technologies to automate business processes. It is rethinking of how digital technologies can be leveraged to generate value and respond to changing market scenarios.
A vital part of this transformation is building future-ready networks and investing in digital operations and business support systems (OSS/BSS) that are efficient, scalable, flexible, and collaborative.
As telecom companies strive to keep pace with the rapidly evolving digital landscape, digital BSS plays a critical role in the operator’s digital transformation journey. This involves managing critical information, helping streamline and optimize business operations and costs, enhancing customer experiences, offering personalized bundles & packages to drive revenue growth, data driven innovation among others.
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