Competing with other resellers selling the identical product at the same price to the same market might seem daunting, but it’s more manageable than it appears. Firstly, consider that 90% of individuals with the same resell rights as you will either not market the product or market it ineffectively. This means your real competition is only about 10% of those with the same rights. The level of competition or the number of resellers doesn’t ultimately matter; what counts is the marketing approach and presentation to the market.
To differentiate yourself, focus on doing what works for you rather than worrying about others. Begin by altering the product within the limits of your license. Add bonuses not offered by others and revamp the sales letter to be distinct and more compelling.
After modifying the product and package, observe your competitors to a degree. For example, if using Google AdWords, check the keywords and bids of other resellers. Opt to bid higher or select different, more specific keywords.
For instance, if selling a weight loss information product, avoid generic keywords like ‘weight loss.’ Use more specific ones like ‘weight loss for men’ or ‘weight loss for women over 40’ to narrow down your target market, a strategy often overlooked by competitors.
Additionally, explore various marketing avenues. Utilize your email list, leverage other people’s lists, and write articles to distribute.
The important thing is to establish yourself as an expert in the field that is related to your product and set yourself apart.
