Vrinda Sharma of Apeejay Institute of Mass Communication (AIMC) feels thrilled as she bagged a job offer with Communique as a Senior Account Executive in Experience Design. “The placement process was definitely nerve-wracking, but I’m really grateful for the support and guidance from my professors. It made a huge difference. It’s been incredible to work on conceptualising ideas for so many different brands, definitely a rewarding learning curve so far,” added the Apeejayite.
In a quick interview, Vrinda explains her learning aspirations in this new role and future plans. Read edited excerpts:
What are your learning aspirations in this new role?
My goal is to stay a student at heart and keep learning as much as I can about the nuances of my role. There’s so much that goes into conceptualising a campaign, from shaping the thought process and defining the creative direction to mapping the entire consumer journey and ensuring the idea lands effectively. Right now, I’m focused on all of this and mastering the art of cracking the brief, understanding what the client truly wants and finding creative solutions that align with their vision.
How did you prepare for the placement process?
From the day I stepped into Apeejay, I promised myself I’d do all the smart work needed to shape myself into a better professional for the media world. I’d spend hours in the library after my classes making notes (a tradition I’ve followed since my Miranda days), keeping up with industry news, and reading books recommended by our director. I also made it a point to explore what different departments and subfields in media offer, basically trying to understand the whole ecosystem.
When the placement season approached, I made sure to read up on the company, its history, and brush up on everything relevant to the role I was applying for. And yes, I practically sprinted across the campus multiple times to track down professors for CV advice and I think I might have qualified for a sports scholarship by the end of it! But honestly, all the hard work (khoon paseene ki mehnat) paid off, and looking back, it was all worth it.
Read Full Interview: https://apeejay.news/my-goal-is-to-stay-a-student-at-heart-and-learn-as-much-as-i-can/
