b2bmarketing
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Building an Effective Account-Based Marketing Strategy
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Imagine aiming for a bullseye with a dart—this is what Account-Based Marketing (ABM) is all about in the business world. Instead of trying to catch everything, ...

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Beyond the Music: Why Connecting with Customers at Coachella is Key for Brands
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Customers are people, too. Rather than relying on traditional marketing channels to reach them, why not meet them where they’re at in real life? Every year, ...

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The Engagement Boom: What Marketers Can Learn From The Gaming Industry
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It’s clear that gaming is now a mainstream activity — no longer reserved for video game enthusiasts — as more people seek diversion from consoles, PCs, and ...

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Revolutionizing Industrial Heating: IHM’s Online Marketplace
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In today's fast-paced industrial world, efficiency and accessibility are paramount. Enter IHM, India's first online B2B marketplace dedicated exclusively to ...

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