martech
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Smarter Decisions Using Marketing Complexities With 2.0 Marketing Mix Modeling
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In today’s fast-paced marketing environment where digital and offline channels collide and consumers behave in unpredictable ways, CMOs are under pressure to ...

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Centralized Insights in Martech Data Both Unified and Siloed
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Marketing technology environments often aim for unified data streams for coherent insights while simultaneously experiencing siloed pockets due to tool ...

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Innovate with Advanced Martech Solutions: Energize Your Business Strategy
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In the race to outpace competitors, the key to success lies in smart innovation. Marketing technology, or Martech, is rapidly changing the way businesses ...

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2024 Martech Landscape Super-graphic
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Originally characterized by rapid development and relentless innovation, the marketing technology (martech) industry is today going through a saturation, ...

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The Engagement Boom: What Marketers Can Learn From The Gaming Industry
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It’s clear that gaming is now a mainstream activity — no longer reserved for video game enthusiasts — as more people seek diversion from consoles, PCs, and ...

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AI Trends Redefining Sales and Marketing in 2024
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  2023 marked a significant year for the integration of Artificial Intelligence (AI) across various business functions such as customer contact ...

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CarltonOne Launches Engagement & E-commerce Platform to Fast-Track Loyalty, Rewards, Recognition, and Incentive Programs
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In today’s fast-paced business environment, companies are constantly seeking innovative ways to motivate their employees and build strong relationships ...

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Anthropic Releases New AI Model: Claude 3.5 Sonnet
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In an ever-evolving landscape of artificial intelligence, Anthropic has consistently been at the forefront of innovation. The latest addition to their ...

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Vyopta Analysis of Hybrid Collaboration Shows Strong Correlation Between Meeting Engagement Metrics and Retention
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In the evolving landscape of work, hybrid collaboration has become the new norm, blending remote and in-office work seamlessly. Companies worldwide are ...

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