Meticulous Research® has recently published a comprehensive report titled “Direct-to-Consumer (DTC) Laboratory Testing Market By Application (Genetic Testing, COVID, STD, Routine), Sample Type (Saliva, Urine, Blood) – Global Forecast to 2030.”
Market Growth and Forecast
The DTC laboratory testing market is expected to grow to $7.92 billion by 2030, with a CAGR of 10.9% during the forecast period of 2023–2030. This growth is driven by increasing consumer awareness of personal health, the convenience of DTC testing, and the rising costs of healthcare. The increasing prevalence of chronic conditions such as diabetes, cardiovascular diseases, and cancer has further fueled the demand for at-home testing. Additionally, an aging population and the rising popularity of genetic and ancestry tests are contributing to market expansion.
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Key Challenges in the Industry
Despite its potential, the market is confronted with several challenges. The integrity of samples and potential regulatory hurdles are significant issues. Moreover, many DTC tests are not covered by insurance, limiting their accessibility for some consumers. The lack of an extensive test portfolio compared to conventional labs is also a constraint on market growth.
Opportunities for Growth and Market Expansion
The rise of telehealth, particularly in emerging markets, presents significant growth opportunities. Furthermore, pharmacogenomic testing is gaining traction, offering new prospects for DTC providers. However, there are still concerns regarding the privacy of genomic data and the possibility of misinterpreting results without professional medical guidance.
Outlook for the DTC Lab Testing Market
The market is segmented by application, including genetic testing, routine clinical testing, and diabetes testing, as well as by sample type (blood, saliva, and urine). The genetic testing segment is expected to dominate the market, driven by demand for predictive testing and ancestry-related services. Blood samples are also widely used for chronic disease testing.
Regional Market Insights
Geographically, North America holds the largest market share, with strong demand driven by high disposable incomes, a high prevalence of chronic diseases, and consumer awareness. Europe and Asia-Pacific are also seeing significant growth in the DTC laboratory testing market.
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Key Players
The key players operating in the global DTC laboratory testing market are Quest Diagnostics Incorporated (U.S.), Laboratory Corporation of America Holdings (U.S.), 23andMe Holding Co. (U.S.), Myriad Genetics, Inc. (U.S.), Everlywell, Inc. (U.S.), DirectLabs, LLC. (U.S.), Ancestry.com, LLC (U.S.), MyMedLab, Inc. (U.S.), ANY LAB TEST NOW (U.S.), Thorne HealthTech, Inc. (U.S.), and LetsGetChecked, Inc. (U.S.).
Other than these, there are several regional players such as Color Health, Inc. (U.S), Laboratoire CERBA (France), MyHeritage Ltd. (Israel), Genova Diagnostics Inc. (U.S.), Gene by Gene, Ltd. (U.S.), Metropolis Healthcare Limited (India), Vitagene (U.S.), SRL Limited (India), Hirotsu Bio Science (Japan), Ambry Genetics Corporation (U.S.), Mapmygenome India Limited (India), FamilyTreeDNA (U.S.), Genera (Brazil), Veritas Intercontinental (Spain), Medichecks.com Ltd. (U.K.), EasyDNA (U.S.) (Subsidiary of Genetic Technologies Limited (Australia), Cerascreen Biotech LLC (U.K.), and Living DNA Ltd (U.K.).
Key questions answered in the report-
- Which are the high-growth market segments in terms of applications, sample type, and region/country?
- What was the historical market size for DTC laboratory testing across the globe?
- What are the market forecasts and estimates for the period 2023–2030?
- What are the major drivers, restraints, opportunities, and challenges in the global DTC laboratory testing market?
- Who are the major players in the DTC laboratory testing market?
- How is the competitive landscape, and who are the market leaders in the global DTC laboratory testing market?
- What are the recent developments in the global DTC laboratory testing market?
- What are the different strategies adopted by the major players in the global DTC laboratory testing market?
- What are the geographical trends and high-growth regions/countries?
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