Contemplating diving head-first into marketing? Sikkim Manipal Corresponding Courses in MBA (Marketing) has some pretty useful stuff to share. This chapter will elucidate the types of skills and knowledge you will acquire and why.
Market Research: Getting to Know Your Customers
- Learn to make questionnaires people want to answer
- Learn the reasons behind customer purchasing behavior
- Turn data into decisions that make sense
- Use tools that pros use to dig deep into market trends
Why is it a cool program? You will be the go-to person to understand what customers want.
Digital Marketing: Mastering the Online World
The Sikkim Manipal Distance MBA does not lag in digital skills. You will learn to do:
- Social media marketing that creates a buzz
- SEO tricks to be seen
- Email campaigns that move out of the spam folders
- Paid ads that work, and then some
No bullshit; these are marketable skills. The world is online. So are you.
Brand Management: Helping Brands Stand Out
- Develop brand personalities that resonate with millions
- Make sure brands stay meaningful as the world changes
- Help people connect with brands in meaningful ways
At the end of the day, good brands make money. You’ll learn how to build them.
Marketing Strategy: The High-Level Stuff
Here is what you could learn in Sikkim Manipal Distance MBA while thinking about how a boss would think.
- Identifying the strengths and weaknesses of a business
- Cooking up marketing plans that work
- Setting goals and measuring if you are hitting them
- Making smart choices about where to spend marketing money
Why does it matter? Companies need people who can see the forest and the trees.
People Skills: The Secret Sauce
Tech skills are good, but people skills pay the bills. You will be working on:
- Communicating well by email, letters, or speeches
- Getting along with people (on the court as a team)
- Coming up with ideas that start just as the boss says, “We need” something
- And not freaking out when things change
Seriously, these are the skills that separate a great marketer from a good one.
We Are Business — Real World Preparation Pulling it all in
The Sikkim Manipal Distance Education MBA isn’t exactly an ‘after-school special’. You’ll receive:
- Industry experience through internships
- Work on real marketing problems in case studies
- Test your skills in marketing simulations
- Pull everything together in a big final project
Why this rocks: You’ll have stuff to show off in job interviews, not just grades.
Breaking It Down: What You’ll Learn
Let’s get specific about some key areas in the Sikkim Manipal Distance MBA marketing program:
1. Content Marketing
- Creating stuff people want to read or watch
- Getting your content in front of the right eyes
- Measuring what works and what doesn’t
2. Analytics
How do make sense of all those numbers Google throws at you? Use data and spot trends before your competitors do.
3. Customer Relationship Management (CRM)
How to avoid going crazy while monitoring customer interactions, how to utilize CRM tools for a simpler life, and how to transform customer data into satisfied customers.
4. Product Development.
How to work out what products people need; how to work with designers and engineers to make cool stuff; and how to launch products without face-planting.
5. Pricing Strategies
- Setting prices that make sense for your product and market
- Using pricing to stand out from the competition
- Knowing when to offer deals (and when not to)
The Bottom Line
The Sikkim Manipal Distance MBA in Marketing is not about cramping books. It’s all about picking up the skills that one could use from day one at the marketing task—an opportunity for one to build a toolbox of requirements by the employer.
Remember, marketing is changing at the speed of knots. The Sikkim Manipal Distance MBA equips you to build a solid foundation for lifelong learning and adaptability throughout your career. Ready to level up your marketing game?
