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The Ultimate Guide to Pitching Your Song to Spotify Playlist Curators

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July 25, 2024

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Pitching your song on a Spotify playlist can amplify your reach and attract new listeners. However, with thousands of songs being released daily, the competition is stiff. This comprehensive guide will provide you with all the tools and tips you need to pitch your song effectively to Spotify playlist curators, helping you stand out in the crowded music landscape.

Preparing Your Track

Before you even start thinking about pitching, it’s crucial to ensure that your music is of the highest quality. A well-produced track can make all the difference in catching a curator’s ear.

High-Quality Production: Ensure that your song is professionally produced, mixed, and mastered. Poor audio quality can be an immediate deal-breaker for curators. If necessary, invest in professional studio time or hire an experienced audio engineer.

Metadata and Proper Tagging: Make sure all your song’s metadata is accurate and complete. This includes the song title, artist name, album name, release date, and genre tags. Proper tagging helps curators categorize and find your music more easily.

Building a Strong Profile

Your Spotify artist profile is often the first place curators will look after hearing your pitch. A professional and engaging profile can make a strong impression and increase your chances of being featured.

Profile Picture and Bio: Use a high-quality profile picture that represents your brand. Write a compelling bio that tells your story and highlights your achievements. Keep it concise and engaging.

Discography and Links: Ensure that your entire discography is available on Spotify. Include links to your social media profiles, website, and press coverage. This provides curators with more context about your music and career.

Engage with Your Audience: Actively engage with your listeners by responding to comments, sharing updates, and posting regular content. A high level of engagement shows curators that you have a dedicated fanbase.

Identifying the Right Curators

Not all playlists are created equal. It’s important to target the right curators who manage playlists that align with your music style and target audience.

Finding Relevant Playlists: Use tools like Spotify for Artists, Chartmetric, and Playlist Push to identify playlists that feature music similar to yours. Pay attention to the follower count and the type of songs included.

Researching Curators: Once you’ve identified potential playlists, find out who curates them. Look for contact information in the playlist description or on social media platforms. Some curators may have specific submission guidelines on their websites.

Platforms for Submissions: Consider using platforms like SubmitHub and Groover, which facilitate the process of submitting your music to playlist curators. These platforms often provide feedback and increase your chances of being heard.

Crafting a Standout Pitch

A well-crafted pitch can make or break your chances of getting featured. Your pitch should be personalized, concise, and compelling.

Personalizing Your Pitch: Avoid sending generic pitches. Address the curator by name and mention specific reasons why your song would be a good fit for their playlist. Show that you’ve done your homework.

Key Components of a Pitch:

• Introduction: Briefly introduce yourself and your music. Mention any notable achievements or previous successes.
• Song Details: Provide key details about your song, including the title, genre, and release date. Highlight what makes your song unique and relevant to the playlist.
• Streaming Links and Assets: Include a direct link to your song on Spotify, as well as any other relevant streaming platforms. Attach high-quality images, press releases, or an EPK (Electronic Press Kit) if available.

Keeping It Concise: Curators receive numerous pitches daily, so keep your email concise and to the point. Aim for a pitch length of around 150-200 words.

Submitting Through Spotify for Artists

Spotify for Artists provides a direct way to pitch your song to Spotify’s editorial team. This tool is essential for getting your music considered for editorial playlists.

Step-by-Step Guide:

1. Log In: Log in to your Spotify for Artists account.
2. Submit Your Song: Navigate to the “Music” tab and select “Upcoming” to find your upcoming release.
3. Fill Out the Form: Complete the pitch form with as much detail as possible. Include information about the song’s genre, mood, and instrumentation. This helps Spotify’s editorial team categorize your song accurately.
4. Submit Early: Submit your pitch at least two weeks before the release date. This gives the editorial team enough time to consider your song.

Maximizing Your Chances:

• Be Descriptive: Use descriptive language to convey the mood and vibe of your song.
• Highlight Key Points: Emphasize any unique aspects of your song, such as collaborations, production details, or interesting backstories.
• Consistency: Ensure that your pitch is consistent with the information on your Spotify artist profile and other promotional materials.

Follow-Up and Building Relationships

Following up is an essential part of the pitching process. However, it needs to be done thoughtfully to avoid being intrusive.

Timing of Follow-Up: Wait at least one to two weeks before sending a follow-up email. This gives the curator enough time to review your initial pitch.

Content of Follow-Up:

• Reference Initial Email: Mention your initial email and provide a gentle reminder of your pitch.
• Share Updates: Include any new achievements or updates related to your song. For example, if your song has gained significant streams or media coverage since your initial pitch, mention this.

Building Long-Term Relationships:

• Professionalism: Always maintain a professional and respectful tone in your communications.
• Networking: Attend industry events, engage on social media, and connect with curators and other industry professionals. Building genuine relationships can open doors for future opportunities.
• Persistence: Don’t be discouraged by rejection. Use any feedback received to improve your pitches and keep refining your strategy.

Conclusion

Successfully pitching your song to Spotify playlist curators involves preparation, research, and a personalized approach. By ensuring high-quality production, building a strong profile, targeting the right curators, and crafting a standout pitch, you can significantly increase your chances of being featured. Utilize Spotify for Artists effectively and follow up thoughtfully to build lasting relationships with curators. With the right strategy, you can make a lasting impression and get your music heard by a wider audience.